comScore Releases December 2009 U.S. Search Engine Rankings

Jan 15, 2010, 16:02 ET from comScore, Inc.

RESTON, Va., Jan. 15 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

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December 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in December with 65.7 percent of the searches conducted, followed by Yahoo! Sites (17.3 percent), and Microsoft Sites (10.7 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.6 percent.

comScore Core Search Report* December 2009 vs. November 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch

Core Search Entity

Share of Searches (%)

Nov-09

Dec-09

Point Change

Dec-09 vs. Nov-09

Total Core Search

100.0%

100.0%

N/A

Google Sites

65.6%

65.7%

0.1

Yahoo! Sites

17.5%

17.3%

-0.2

Microsoft Sites

10.3%

10.7%

0.4

Ask Network

3.8%

3.7%

-0.1

AOL LLC Network

2.8%

2.6%

-0.2

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 14.7 billion searches in December, up 2 percent from November. Google Sites accounted for nearly 9.7 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).

comScore Core Search Report* December 2009 vs. November 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch

Core Search Entity

Search Queries (MM)

Nov-09

Dec-09

Percent Change

Dec-09 vs. Nov-09

Total Core Search

14,445

14,737

2%

Google Sites

9,479

9,688

2%

Yahoo! Sites

2,534

2,544

0%

Microsoft Sites

1,483

1,576

6%

Ask Network

548

545

-1%

AOL LLC

401

383

-4%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

December 2009 U.S. Expanded Search Rankings

In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches. Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.

comScore Expanded Search Query Report December 2009 vs. November 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch

Expanded Search Entity

Search Queries (MM)

Nov-09

Dec-09

Percent Change

Dec-09 vs. Nov-09

Total Internet

22,280

22,741

2%

Google Sites

13,751

14,019

2%

   Google

9,878

10,101

2%

   YouTube/All Other

3,873

3,918

1%

Yahoo! Sites

2,622

2,629

0%

   Yahoo!

2,599

2,605

0%

   All Other

23

24

4%

Microsoft Sites

1,521

1,620

7%

   Bing

1,324

1,399

6%

   Microsoft/All Other

197

221

12%

Ask Network

715

696

-3%

   ASK.COM

348

332

-5%

   MyWebSearch.com/ All Other

367

364

-1%

eBay

635

680

7%

AOL LLC

611

588

-4%

   AOL Search Network

349

325

-7%

   MapQuest/All Other

262

263

0%

craigslist, inc.

568

583

3%

Fox Interactive Media

447

424

-5%

   MySpace Sites

439

416

-5%

   All Other

8

8

0%

Facebook.com

354

351

-1%

Amazon Sites

250

302

21%

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.



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