comScore Releases June 2011 U.S. Online Video Rankings

Content Viewing Sessions Surpass 6 Billion for First Time

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Jul 15, 2011, 11:20 ET

RESTON, Va., July 15, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.

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Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June with 149.3 million unique viewers, followed by VEVO with 63.0 million viewers and Yahoo! Sites with 52.7 million viewers. Microsoft Sites came in fourth with 50.7 million viewers, while Viacom Digital ranked fifth with 49.5 million viewers. Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours).


Top U.S. Online Video Properties Ranked by Unique Video Viewers June 2011 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix
Property	Total Unique Viewers (000)	Viewing Sessions* (000)	Minutes per Viewer
Total Internet : Total Audience	178,447	6,255,493	1,008.3
Google Sites	149,281	2,311,116	324.1
VEVO	63,003	399,503	112.0
Yahoo! Sites	52,665	247,834	34.8
Microsoft Sites	50,663	286,892	32.8
Viacom Digital	49,493	274,933	76.8
Facebook.com	47,687	167,137	20.7
AOL, Inc.	43,915	251,987	49.3
Turner Digital	30,063	121,301	46.2
Hulu	26,701	156,939	184.8
Amazon Sites	21,247	43,193	8.3
*A viewing session is defined as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed nearly 5.3 billion video ads in June, with Hulu generating the highest number of video ad impressions at more than 1.0 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 753 million ad views, followed by Adap.tv (678 million) and BrightRoll Video Network (629 million). Time spent watching videos ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Video ads reached 49 percent of the total U.S. population an average of 35.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 over the course of the month.


*Top U.S. Online Video Properties by Video Ads Viewed Ranked by Video Ads Viewed June 2011 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Video Ads (000)	Total Ad Minutes (MM)	Frequency (Ads per Viewer)	% Reach Total U.S. Population
Total Internet : Total Audience	5,286,917	2,286	35.6	49.2%
Hulu	1,001,736	424	38.8	8.6%
Tremor Media Video Network**	753,034	429	12.1	20.7%
Adap.tv+	677,708	386	11.0	20.5%
BrightRoll Video Network**	628,600	369	9.5	21.9%
Specific Media**	421,722	214	6.8	20.4%
Undertone**	332,597	171	13.2	8.3%
SpotXchange Video Ad Network**	281,859	171	7.8	11.9%
Viacom Digital	275,230	134	10.4	8.8%
Microsoft Sites	226,951	125	9.2	8.2%
AOL, Inc.	217,347	85	7.3	9.9%
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
+Indicates video ad exchange

Other notable findings from June 2011 include:

The top video ad networks in terms of their reach of the total U.S. population were: Tremor Media at 44.3 percent, BrightRoll Video Network at 38.5 percent and Break Media at 37.6 percent.
85.6 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 13.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.