comScore Releases May 2010 U.S. Online Video Rankings

YouTube Streams All-Time High of 14.6 Billion Videos Viewed

Jun 24, 2010, 12:57 ET from comScore, Inc.

RESTON, Va., June 24 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.  

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Top 10 Video Content Properties by Videos Viewed

U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).  

Top U.S. Online Video Content Properties* by Videos Viewed

May 2010

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share of

Videos (%)

Total Internet : Total Audience

33,950,891

100.0

Google Sites

14,628,095

43.1

Hulu

1,174,844

3.5

Microsoft Sites

642,027

1.9

Vevo

430,257

1.3

Viacom Digital

346,755

1.0

Yahoo! Sites

336,314

1.0

CBS Interactive

333,189

1.0

Turner Network

331,897

1.0

Fox Interactive Media

328,492

1.0

Facebook.com

245,120

0.7

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top 10 Video Content Properties by Viewers

Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.

Top U.S. Online Video Content Properties* by Unique Viewers

May 2010

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet : Total Audience

182,918

185.6

Google Sites

144,550

101.2

Yahoo! Sites

46,031

7.3

Vevo

45,579

9.4

Facebook.com

45,492

5.4

Fox Interactive Media

44,266

7.4

Hulu

43,541

27.0

CBS Interactive

41,028

8.1

Microsoft Sites

39,416

16.3

Turner Network

35,307

9.4

Viacom Digital

34,572

10.0

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Top Video Ad Networks by Potential Reach

In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2 percent of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3 percent penetration) followed by YuMe Video Network with 87.5 million viewers (47.8 percent).

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers

May 2010

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Viewer Penetration

Total Internet : Total Audience

182,918

100.0

Tremor Media - Potential Reach

102,787

56.2

ScanScout Network - Potential Reach

99,290

54.3

YuMe Video Network - Potential Reach

87,508

47.8

Adconion Video Network - Potential Reach

86,641

47.4

Advertising.com Video Network - Potential Reach

83,877

45.9

BBE - Potential Reach

83,026

45.4

Break Media - Potential Reach

80,869

44.2

SpotXchange Video Ad Network - Potential Reach

76,734

41.9

TidalTV - Potential Reach

69,640

38.1

BrightRoll Video Network - Potential Reach

67,521

36.9

Other notable findings from May 2010 include:

  • The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2 percent penetration of online video viewers, BrightRoll Video Network with 24.4 percent, and Tremor Media Video Network with 21.2 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer).
  • The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer.
  • The duration of the average online video was 4.3 minutes.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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