RESTON, Va., Sept. 23, 2013 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, has reviewed the Federal Trade Commission's recent consent decree regarding the proposed merger of Nielsen and Arbitron, and we are pleased that the FTC has taken steps to preserve fair competition within the media measurement industry. We are in the process of negotiating an agreement with Nielsen to acquire the technology and license the data cited in the decree, to comply with the license and divestiture process set forth by the FTC. We are excited to continue building on previous innovations in multi-platform media measurement and fulfill our ongoing promise to help the industry address critical audience measurement challenges.
comScore has pioneered industry-leading methods of measuring multi-platform consumer behavior that account for desktop, smartphone and tablet internet usage. We have built upon this capability, in partnership with other data and measurement providers, to deliver multi-platform measurement that also accounts for TV, radio and gaming console audiences for a range of clients, including Sony and others. In collaboration with ESPN and Arbitron, comScore developed Project Blueprint, the first five-platform research initiative to provide continuous measurement of cross-platform media usage on a national scale.
"The FTC's decree will help preserve comScore's access to the Arbitron measurement data and associated assets, and helps ensure not only that our clients can continue to rely on this data partnership, but also enables the broader industry to benefit from continued innovation and competition in multi-platform measurement," said Serge Matta, President of comScore. "We look forward to continuing our work on Project Blueprint and delivering it as a syndicated product available to the entire industry in a relatively short order. We applaud the FTC for their efforts in support of competition, and upholding their mission of protecting America's consumers."
About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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