comScore Releases Top Online Email and Instant Messenger Applications for Brazil in December 2009
Windows Live Hotmail Leads the Email Market While Google Gmail Posts Strong Gains in the Past Year
SAO PAULO, Feb. 2 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report on the top web-based email and instant messenger applications in Brazil for December 2009. The data showed that Microsoft held the leading position in each category with Google and other brands demonstrating substantial growth.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
"Microsoft continues to have a firm grip on many consumer applications in the Latin American marketplace," said Alex Banks, comScore managing director of Latin America. "However, several other consumer brands are also flexing their muscles in this developing market, including Google and Yahoo! It will be interesting to see how the competitive landscape changes over the next year or two with so many consumer-focused Internet brands taking part in this digital gold rush."
Top Web-Based Email Applications
In December, more than 24 million Brazilians age 15 and older visited web-based email sites from home and work locations, up 18 percent versus last year, with a large majority of these users (20 million) accessing Hotmail. Google Gmail ranked second with 8.4 million visitors, up 51 percent from last year, followed by Yahoo! Mail with 7.1 million visitors (up 20 percent) and UOL Mail with nearly 4 million visitors (up 14 percent). Interestingly, 34 percent of Hotmail users also visited Gmail, while a far higher 81 percent of Gmail users also visited Hotmail.
Top Web-Based Email in Brazil
December 2009 vs. December 2008
Total Brazil, Age 15+ - Home & Work Locations
Source: comScore World Metrix
-----------------------------
Total Unique Visitors (000)
---------------------------
Dec-2008 Dec-2009 % Change
-------- -------- --------
Total Internet : Total Audience 27,688 33,315 20
------------------------------- ------ ------ ---
e-mail 20,422 24,019 18
------ ------ ------ ---
Windows Live Hotmail 16,987 20,102 18
-------------------- ------ ------ ---
Google Gmail 5,572 8,393 51
------------ ----- ----- ---
Yahoo! Mail 5,940 7,126 20
----------- ----- ----- ---
UOL Mail 3,481 3,977 14
-------- ----- ----- ---
iG Mail 1,985 1,974 -1
------- ----- ----- ---
Terra Brasil E-mail N/A 1,015 N/A
------------------- --- ----- ---
GloboMail 256 732 186
--------- --- --- ---
UMAIL.COM.BR 96 441 359
------------ --- --- ---
DIRECTMAILS.COM.BR 310 386 24
------------------ --- --- ---
Oi Mail 389 337 -13
------- --- --- ---
Top Instant Messenger Applications
Microsoft holds an even more commanding position in the Brazilian instant messenger market, accounting for 96 percent of the 22.4 million visitors to the category. However, while the category on the whole is growing significantly more slowly (up 5 percent) than the total Brazilian Internet audience (up 20 percent), several smaller players in the instant messenger category are growing at substantial rates. Second ranked EBuddy.com grew 330 percent in the past year to 1.8 million visitors, followed by Meebo with 840,000 visitors (up 103 percent) and Iminent.com with 686,000 visitors (up 1,236 percent).
Top Instant Messengers in Brazil
December 2009 vs. December 2008
Total Brazil, Age 15+ - Home & Work Locations
Source: comScore World Metrix
-----------------------------
Total Unique Visitors (000)
---------------------------
Dec-2008 Dec-2009 % Change
-------- -------- --------
Total Internet : Total Audience 27,688 33,315 20
------------------------------- ------ ------ ---
Instant Messengers 21,385 22,431 5
------------------ ------ ------ ---
Windows Live Messenger 21,133 21,561 2
---------------------- ------ ------ ---
EBUDDY.COM 419 1,802 330
---------- --- ----- ---
Meebo, Inc 415 840 103
---------- --- --- ---
IMINENT.COM 51 686 1,236
----------- --- --- -----
Yahoo! Messenger 244 495 103
---------------- --- --- ---
Skype Instant Messenger (App) 28 352 1,166
----------------------------- --- --- -----
PONTOSMS.MOBI N/A 338 N/A
------------- --- --- ---
PLUGOO.COM 310 270 -13
---------- --- --- ---
Google Talk (App) 171 162 -5
----------------- --- --- ---
IMO.IM 27 95 248
------ --- --- ---
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Follow us on Twitter
SOURCE comScore, Inc.
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article