RESTON, Va., July 14, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher's total audience, and how the digital populations in three major markets (US, Canada, UK) compare with one another behaviorally and demographically. To download a copy of The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond, please visit: http://www.comscore.com/GlobalMobileReport.
Key topics covered in the report's cross-market comparisons include:
- Time split between platforms, devices, and browser/app
- Device preferences by demographics
- How Millennials behave differently from the total population
- Smartphone penetration
- iPhone vs. Android preferences
- Highest indexing categories on different platforms
- Top multi-platform media properties
- 'Most mobile' media properties
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
SOURCE comScore, Inc.