CONCACAF Chooses MorEvents as Agency of Record for VIP Protocol Program

Denver event management company facilitates hospitality, decor and attendee services for 2013 Gold Cup

Jul 18, 2013, 10:17 ET from MorEvents

DENVER, July 18, 2013 /PRNewswire/ -- Anyone who has ever planned an important business event, from a casual corporate retreat to a formal international convention, knows the devil is in the details. Thousands and thousands of details. Multiply those details by 13 cities throughout the United States; add two football (soccer) matches per day in each city; manage hospitality, branding, and food and beverage for each event in each city; assure the comfort and convenience of hundreds of VIP attendees representing a veritable Who's Who of confederation football dignitaries from North and South America and the Caribbean — and accomplish it all flawlessly in a mere 20 days — and the magnitude of thoughtful planning and meticulous execution begins to emerge.

Denver-based MorEvents' previous experience with five World Cups, 17 Olympics and a myriad of other major world sporting events, as well as their expertise in hospitality, event management, branding and collateral, and VIP treatment convinced the Confederation of North, Central American and Caribbean Association Football (CONCACAF) to engage the firm as its Agency of Record to manage the VIP Protocol Program during its 2013 Gold Cup flagship tournament.

"With our international reputation for efficiency, communication, planning, budgeting, follow-through and resourcefulness, CONCACAF knew MorEvents could be counted on to follow their VIP protocol to the letter," said Gareth Heyman, CEO of MorEvents. "We're accustomed to working with high-level guests from all over the world, and we spared no effort to making sure their experience was memorable from day one."

The logistics of the 2013 Gold Cup, which began in Pasadena, Calif. at the Rose Bowl Stadium, were staggering. Group matches took place July 7-16 in 13 cities across the U.S. with quarterfinal matches following on July 20 in Atlanta and July 21 in Baltimore. Semifinal matches will be played July 24 in Dallas, and the championship is set for Chicago on July 28 at Soldier Field. That means MorEvents developed a unique protocol plan, which included branding, food and beverage, transportation, and housing for each city.

"Unlike the Olympics, which spends its entire two weeks in a single host city, the CONCACAF Gold Cup travels through a large number of cities in the host country," Heyman commented. "That means we had to create collateral materials specific to each venue and deliver it all on time and without error. From food and beverages to hotel accommodations to transportation to hospitality suites to pampering VIP guests from far and wide, every event in every city has to come off without a hitch."

And it's not just the local audiences and guest VIPs who see the results of MorEvents' expertise at work. All games are broadcast live on TV in the United States on Fox, Fox Soccer and Univision; in Mexico on Televisa, TV Azteca and ESPN; and ESPN UK. In addition, Futbol de Primera is broadcasting the matches on Spanish-language radio through its more than 100 affiliates in the United States. With such a disparate audience, MorEvents has added incentive to showcase its know-how. "We're totally up to the scrutiny," Heyman says. "That's all in a day's work for MorEvents."

About MorEvents

MorEvents is a Denver, Colorado-based, full-service global event management company. MorEvents is a woman-owned, GSA-certified event management company that has been ranked in the Top 100 Women-Owned Businesses by Colorado Biz for nearly a decade. MorEvents offers a high level of integrity and professionalism on every project and serves corporate, nonprofit, government and hospitality clients locally, nationally and internationally. Representative clients include Dell, Microsoft, The Women's Foundation of Colorado, Shell Global, PG&E, Mastercard Worldwide and many more. MorEvents is well known and respected in all aspects of event management and development.

SOURCE MorEvents