Concha y Toro Awarded Place in Chile's Prestigious Marketing Hall of Fame

Becomes First Ever Chilean Wine Brand Recognized for Outstanding Marketing on a Global Scale

May 18, 2011, 09:36 ET from Vina Concha y Toro S.A.

SANTIAGO, Chile, May 18, 2011 /PRNewswire/ -- The elite of Chile's marketing and business worlds presented a show of strength at last night's award ceremony to mark the admission of Concha y Toro, the leading name in Chilean fine wines, into the prestigious Marketing Hall of Fame® Chile 2011. Concha y Toro won in the category Top Chilean Brand – Company. As such, Concha y Toro becomes Chile's first ever wine producer to be recognized with this distinction.

"Concha y Toro is proud to become the first Chilean wine producer admitted into this marketing elite. Across the years, Concha y Toro has established its brand name throughout the international marketplace employing a strategy based on two fundamental pillars: the consistent high quality of its wines across the price spectrum, reinforcing Chile's position as a world-class wine producer, and the successful execution of an export-oriented policy, leading to opening of new markets and development of a global distribution network."Alfonso Larrain, Chairman, Concha y Toro.

The Marketing Hall of Fame® represents the highest form of recognition for outstanding brand marketing performance on a global level. Since its establishment in Chile in 2000, it has become the benchmark for identifying Chilean corporations that have taken a leadership role in generating significant global impact within their category, differentiating themselves from competitors and strengthening brand image. This year's award ceremony was sponsored by the Economics and Business Faculty of the Universidad de Chile, the Marketing Circle of ICARE and the National Association of Advertisers.

Through the employment of innovative marketing strategies, Concha y Toro has developed an international reputation for launching, developing and sustaining a high-profile presence for its brands. Today, Concha y Toro enjoys a loyal customer base in over 135 countries, all of whom have come to trust in the consistent high quality they can expect to receive.

During his acceptance speech on behalf of Concha y Toro, chairman, Alfonso Larrain commented: "This recognition reflects a team effort and the ethos of passion, innovation and dedication that motivates our workforce company-wide."

Concha y Toro, Chile's foremost wine producer, is a worldwide ambassador for world-class Chilean wines. Concha y Toro's portfolio includes a wide range of successful brands, from the iconic Don Melchor label to its flagship Casillero del Diablo line.

SOURCE Vina Concha y Toro S.A.