• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • Sponsored Placement
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

conDati Reinvents Digital Marketing Analytics

Big Data as a Service Applies Data Integration, Data Science and Machine Learning to Deliver Understanding to Marketing Decision Makers

conDati, Inc. Logo (PRNewsfoto/conDati, Inc.)

News provided by

conDati

May 31, 2018, 09:00 ET

Share this article

Share this article


PALO ALTO, Calif., May 31, 2018 /PRNewswire/ -- conDati today announced the first commercial release of conDati Marketing Analytics, a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics blends siloed data from multiple martech systems to deliver a single, unified data asset. That data asset is processed, analyzed, modeled and projected to produce complete, accurate visibility into digital campaign performance. conDati is the first truly modern marketing analytics platform, providing real-time understanding of campaign performance to marketing leaders and practitioners and replacing spreadsheet-based tracking metrics for marketing departments of all sizes.

conDati Marketing Analytics use advanced data science to provide real-time information and insights to the financial performance of digital marketing campaigns. Put an end to screen-scraping and manual spreadsheet reporting. Current and complete reporting into digital marketing campaigns, from top to bottom. Improve Marketing ROI with predictive forecasting and anomaly detection.
conDati Marketing Analytics use advanced data science to provide real-time information and insights to the financial performance of digital marketing campaigns. Put an end to screen-scraping and manual spreadsheet reporting. Current and complete reporting into digital marketing campaigns, from top to bottom. Improve Marketing ROI with predictive forecasting and anomaly detection.

The company targets the largest areas of digital marketing spend and activity, combining campaign performance data from every important martech source. Data collected includes revenue, ad cost, sessions, transactions and goal conversions in a company's campaign results. Data sources include Google Analytics, Adobe Analytics, Google Adwords, DoubleClick, Facebook Ads, Bing Ads, organic search and SEO, as well as email and social marketing. conDati aggregates and consolidates this information into a single data asset, without the use of IT department or consulting resources or expensive services projects.

Founded by a team of renowned data scientists and successful Silicon Valley executives, conDati has recently completed a $4.75 million Series A financing round. "Our mission is to take marketing departments from using spreadsheets to manage campaigns to using state-of-the-art data science and visualizations – overnight," said conDati CEO Ken Gardner. "We provide 'understanding at your fingertips' to marketing decision makers at price points enterprises of all sizes can afford."

Featuring Plug-and-Play Ease of Use and Quick Results
Within days, conDati can be up and running, saving marketers time and money while delivering complete visibility and predictive analytics with just a few clicks. conDati helps marketers pinpoint the highest- and worst-performing programs and campaigns. This enables the shifting of spend away from non-performers as needed – achieving greater return on digital marketing in a short period of time.

Powerful and Intuitive Capabilities, Driven by Data Science
conDati revolutionizes the marketing analytics space by alleviating the need for marketers to log into multiple different dashboards and systems that show only a fraction of available marketing performance data.  "A large majority of marketing departments currently use manual data assembly and spreadsheet reporting to make marketing spend decisions. This has been widely called 'spreadsheet hell.' The large number of martech silos has made it very challenging to get a handle on campaign performance," Gardner said.

Powerful Visual UI
Dashboard design and navigation have been stuck in place for the last decade. Navigation is complex and requires expert knowledge for success, with the result that most senior marketing leaders refuse to use dashboards. conDati's UI is modeled after consumer user experiences from Apple TV, Netflix, Amazon Prime Video and other consumer products. "We're providing simple, easy, instant navigation in a visual UI. The experience is much like selecting a movie or TV show to watch. Touch a dashboard in the navigator UI, and it opens instantly. Touch it again to close and select another. Drilling is built into all of the natural places, enabling the discovery process. The objective is to enable the discovery process without distracting the user with complex navigation and overloaded dashboards," Gardner explained.

"With conDati, the same ease of use and ease of understanding that consumers expect on their smartphones and tablets are being brought to the UI of an enterprise application," Gardner said. Easy-to-understand and easy-to-navigate visualizations display key analyses of marketing campaign performance, showing status of campaigns in current, correct and complete terms, with the same frequency as the data source reports – typically at least once a day, versus the hours and days currently required to collect, compile and report on marketing campaigns using manual techniques.

Modeling, Anomaly Detection and Predictive Analytics
With the ability to aggregate and integrate all campaign data in one place, conDati is also the first marketing application to deliver valid and rigorous predictive analytics about future campaign performance. It monitors all active campaigns for performance anomalies, both positive and negative, and triggers configurable alerts to marketing leaders as needed to investigate and take action. conDati also helps marketers calculate and demonstrate the value of marketing to the business overall and enables them to identify problems as they occur and to capitalize on opportunities as they happen.

"Marketing analytics based on incomplete and obsolete data are now a thing of the past," commented John Zicker, Chief Data Scientist for conDati. "We've engineered a solution that reduces digital marketing costs while saving the elapsed time caused by both data latency and manual processes from the event to the insight. Marketing teams from here on out are going to be able to take control of their destiny, rather than wondering what worked and what didn't."

Scalable, Affordable Cloud Infrastructure and Customer Proof
conDati solutions leverage a world-class cloud infrastructure that delivers 24/7/365 reliability and scalability. In addition, the disruptive economics of cloud computing allow conDati to offer pricing that every digital marketer can afford.

conDati delivers on-demand, affordable and actionable data science to online businesses. Initial conDati Marketing Analytics platform customers include Discount Dance Supply and Pepperdine University, as well as other clients in e-commerce, media, higher education and business-to-business technology. Each has used conDati-powered insights to change their digital marketing campaigns and business strategies dramatically for optimum results.

According to John Miller, CTO of Discount Dance Supply, conDati enables the company to identify issues, fine-tune strategy, and then adjust online marketing spend for maximum value. "conDati has helped us identify the '80/20' nature of our digital campaigns – including holiday promotions and flash sales – by showing us where digital marketing spend is most effective. With the insights from conDati, we have consolidated our strategy and spending into our most successful channels, and our results are showing the impact."

About conDati
Privately held and based in Palo Alto, Calif., conDati is a provider of analytics for digital marketing that helps companies drive value from their cloud-based marketing applications and improve the ROI from digital marketing. The company's cloud-based data science application delivers the next generation of marketing analytics, creating a single unified data asset from siloed martech systems. This provides marketing leaders with descriptive analytics to visualize real-time financial and goal performance for digital campaigns, as well as predictive analytics that deliver statistically meaningful forecasts of future campaign performance. Learn more at www.condati.com, or connect with conDati on Twitter via @condati_inc.

SOURCE conDati

Related Links

http://www.condati.com

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.