Conde Nast Launches the New brides.com

Redefined and Re-tooled

Jun 30, 2010, 09:00 ET from Conde Nast

NEW YORK, June 30 /PRNewswire/ -- Under the leadership of Editor-in-Chief Julie Raimondi, the re-launched site has been re-focused to provide clear, concise writing and streamlined planning tools for busy couples looking for authoritative guidance to plan their weddings.  

After being appointed by Conde Nast Digital's Editorial Director Jamie Pallot, Raimondi's first mandate was to translate the hallmarks of her successful group of local titles, brides local magazines, to the web and create a smarter, cooler, and faster brides.com.

"Brides want their planning process to be fun and relaxed, not overwhelming, patronizing, or boring," said Raimondi. "The new brides.com site gives women well-researched and intelligent content that spurs creative inspiration, a fashion-forward point of view, and intuitive navigation without sacrificing options."

New features include:

  • An increasing amount of localized wedding planning ideas and answers, including content from all 16 editions of brides local magazine to provide recommendations specific to a couple's wedding locale.
  • domino magazine content from the vaults of Conde Nast.
  • A more "indie" look and feel. Fresh content and new features, curated and produced by brides.com editors, will continue to be added to the site.
  • A refreshed Facebook page gives fans deeper engagement with the brand and its online community.
  • E-commerce initiatives are slated to be introduced this Fall.

The new brides.com launched with the support of eleven sponsors including: Crate & Barrel, Estee Lauder, Helzberg Diamonds, Scott Kay, Bermuda Department of Tourism, Casablanca Bridal, Exclusively Weddings, Justin Alexander, Lenox, Mon Cheri and Private Label by G.

Visit brides.com online at www.brides.com . Follow on Twitter at http://twitter.com/brides or on Facebook at: http://www.facebook.com/Bridesdotcom

ABOUT BRIDES.COM

Conde Nast's brides.com is the go-to bridal destination site, with more than 1.5 million unique users every month. Conde Nast, a division of Advance Publications, operates in 25 countries.  In the United States, Conde Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.

SOURCE Conde Nast