NEW YORK, March 11, 2015 /PRNewswire/ -- The Food Innovation Group, comprised of Bon Appetit, Epicurious, and The Food Innovation Group Shopper Network, announces a partnership today with TripleLift to launch the first-ever programmatic private marketplace for in-feed native advertising.
Through this partnership, TripleLift will enable The Food Innovation Group, which represents the No. 1 Food Lifestyle entity in comScore reaching over 50MM monthly unique visitors* to create customized deals with brands and agencies to leverage unique proprietary data, execute audience targeting and offer exclusive inventory through programmatic channels.
"The partnership between The Food Innovation Group and TripleLift marries the two most important trends in the digital marketplace; buying high quality ad formats in an automated manner. This addresses the demand for quality scale and brand integration with world-class content in a turnkey manner," said Craig Kostelic, Head of Digital Sales for The Food Innovation Group.
TripleLift enables the Food Innovation Group to deliver aesthetically beautiful native advertising that seamlessly adopts the design ethos across all of its unique properties. Through the use of proprietary computer vision technology, TripleLift's platform automates multiple creative builds that match the look and feel of each individual site.
"It speaks volumes that the most prestigious leader in premium media in the world is the first publisher to jump at the opportunity to offer these beautiful native ad formats in unique ways to their brand and agency partners," said Dan Martin, VP of Business Development for TripleLift. "This partnership demonstrates a commitment to innovation and we're excited to enable The Food Innovation Group to continue pushing the envelope in offering the best possible solutions to engage consumers, while maximizing the value of their inventory."
This partnership represents a significant milestone for the nascent native advertising ecosystem by bringing the same level of efficiency and scale that, until now, was only available for buying display advertising. With these capabilities available to publishers and advertisers alike, the native ad industry will continue to advance at a rapid pace.
About The Food Innovation Group
The Food Innovation Group delivers premium content at scale and end-to-end media solutions through two unique platforms; Bon Appetit: where food & culture meet & Epicurious: the ultimate food utility.
TripleLift makes native advertising simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms visual content like images and video into native ads that match the unique look and feel of a publisher's website. TripleLift's native inventory is accessible through the industry's first real-time, native programmatic exchange, helping marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world's biggest brands through what it calls the next evolution of display advertising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and joined Forbes list of Most Promising Companies in America in 2015. For more information, please visit www.triplelift.com.
Source: * (comScore: Oct 2014-Dec 2014)
SOURCE Food Innovation Group