Congregating The World's Halal Industry Players Under One Roof

Malaysia International Halal Showcase (MIHAS) poised as the world's largest Halal trade fair

Mar 20, 2011, 23:42 ET from Malaysian Trade Commission (MATRADE)

KUALA LUMPUR, Malaysia, March 20, 2011 /PRNewswire/ -- MIHAS 2011 will be kicking off its 8th showcase from April 6 to 9 at Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. Embracing the theme "Expanding your business horizon", MIHAS 2011 aims to reach out to the halal players in the international market.

Over the past seven years, MIHAS has succeeded in creating extensive business opportunities and networking for various halal industry players worldwide. MIHAS has also been the focal point for global traders, entrepreneurs and manufacturers to promote and launch their halal products and services.

Being positioned as an exclusive halal exhibition, MIHAS attracts a following of steadfast exhibitors and visitors. It embraces the all encompassing halal concept ranging from food, beverages, pharmaceuticals, toiletries, herbal products, cosmetics, packaging, banking and insurance.

The success of MIHAS in the past seven years have been proven through the participation of numerous foreign countries occupying more than 600 booths annually and generated a total sales of US$400 million in 2010 . "Over 32000 trade visitors from 81 countries visited MIHAS 2010. With the global economic recovery, MIHAS 2011 is expected to achieve record level in term of sales, exhibitors & visitors", said Raja Badrulnizam Raja Kamalzaman, Trade Commissioner of MATRADE, United Kingdom.

In conjunction with MIHAS 2011, MATRADE will be organising an Incoming Buying Mission (IBM) which will be held from 5 to 6 April at Menara MATRADE, Kuala Lumpur, Malaysia. This programme is an integral component of MIHAS, which acts as a platform for Malaysian exporters and foreign exhibitors to meet with international buyers. MIHAS 2011 is expected to attract over 500 buyers from 50 countries.

The international business community is urged to participate in MIHAS 2011 which has established itself as the premier event frequented by the Halal business community around the globe.


The Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the national trade promotion agency of Malaysia and an arm of Malaysia's Ministry of International Trade and Industry (MITI). Its functions are:

*To promote, assist and develop Malaysia's external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;

*To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia's export;

*To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia's trade;

*To organise training programmes to improve the international marketing skills of Malaysian exporters;

*To enhance and protect Malaysia's international trade investment abroad; and

*To promote, facilitate and assist in the services areas related to trade.


Organised by MATRADE, MIHAS is an annual event which is organised by Malaysia External Trade Development Corporation (MATRADE), hosted by Ministry of International Trade & Industry (MITI). MIHAS which is also Malaysia's largest food and beverage expo, gathers various sectors of the industry ranging from food and beverages, pharmaceuticals, herbal products, cosmetics, health care to banking and financial services. Since it was first showcased in 2004, MIHAS has established itself as the premier event anticipated by the halal business community around the world.

For more information on MIHAS 2011, please contact:
Raja Badrulnizam Raja Kamalzaman
Trade Commissioner
Malaysian Trade Commission (MATRADE)
3rd and 4th Floor
17 Curzon Street
London W1J 5HR
United Kingdom
T: +44-20-7499 5255
+44-20-7499 4644
F: +44-20-7499 4597
W: /

SOURCE Malaysian Trade Commission (MATRADE)