Conjure Accelerates National Rollout by Adding New Markets

Success in Florida and Georgia drives early expansion into California, New York, New Jersey, North Carolina, and Ohio

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Apr 15, 2010, 08:30 ET

MIAMI, April 15 /PRNewswire/ -- Conjure, the innovative new spirit from Chris "Ludacris" Bridges, today announced that it is accelerating its expansion into additional markets. Strong sales in the initial territories of Florida and Georgia, combined with extensive national media coverage, including appearances on NBC's The Jay Leno Show, NBC's The Martha Stewart Show, and TBS's Lopez Tonight, have ignited its early inception into vast markets nationwide.

Image: http://www.ereleases.com/pic/2010-Conjure-Cognac-Bottle.jpg

"Of course, we are thrilled about the momentum," says Mr. Bridges. "There is no limit to what you can serve Conjure with, and I'm glad to see people are enjoying it."

Conjure Imports CEO Harry Kohlmann adds, "First quarter case depletions at on- and off-premise accounts have exceeded our expectations. Given the consumer demand in our existing markets and strong distributor support, we are pleased to expedite the brand rollout."

Beginning this month, Conjure will be available not only in Florida and Georgia but also in California, New York, New Jersey, North Carolina, and Ohio.

About Conjure

Conjure is a collaboration between international superstar Chris "Ludacris" Bridges and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. The company is based in Cognac, France, with offices in Miami, Florida and Oslo, Norway. Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions, including, among others, Grande Champagne, Petite Champagne, and Borderie. Conjure is a highly selective blend of thirty to forty eaux-de-vie, aged in Limousin oak barrels up to fifty years old. The combination of Conjure's distinct blend and finely seasoned barrels provides an unparalleled complexity of smoothness, definition, and flavor. Conjure... Imagine the Possibilities.

About Chris "Ludacris" Bridges

Chris "Ludacris" Bridges is a celebrated recording artist, actor, entrepreneur, and philanthropist, as well as a connoisseur of fine spirits. Ludacris has sold over 20 million albums worldwide with each release being certified platinum or multi-platinum by the RIAA. To date, he has released four Billboard #1 albums (including March 2010's Battle of the Sexes), won three Grammy Awards (including Best Rap Album for Release Therapy) and appeared in two Academy Award-winning films. In addition to his creative endeavors and business ventures, Mr. Bridges serves as Chairman and CEO of The Ludacris Foundation, an award-winning non-profit organization dedicated to helping young people achieve their dreams through the encouragement of "Principles of Success."

About Birkedal Hartmann

For over a century, Birkedal Hartmann has been creating award-winning cognacs of exceptional quality and character. During this time the company has supplied its cognacs to Europe's Royal Houses and become renowned throughout Europe and the world as a purveyor of fine wines and spirits. The company is based in Cognac, France, and is led by fourth-generation wine and spirits producer Kim Birkedal Hartmann.