Connect2 Communications Messaging Campaigns Win 2013 Hot Companies and Best Products Awards by Network Products Guide

RESEARCH TRIANGLE PARK, N.C., May 8, 2013 /PRNewswire/ -- Connect2 Communications, Inc., a rapidly growing targeted technology public relations and marketing firm, announced today that it won the 8^th Annual 2013 Hot Companies and Best Products Awards for Market Expansion Campaign of the Year and the Outbound Messaging Campaign of the Year by Network Products Guide (NPG). Recognizing the essential role that public relations plays in the technology industry, NPG added new categories in 2013 to honor outstanding PR and marketing campaigns as part of their strategic importance to the IT industry.

Connect2 Communications develops PR and communications outreach programs that are based on strategic communications plans that map directly to the client's business objectives. In that effort, NPG has recognized Connect2 for its outstanding work in helping two clients meet key business objectives:

• Market Expansion Campaign of the Year: In order to combat a direct competitive market and messaging threat, Connect2 Communications created a Customer WIN PR program for ADTRAN. The program showcased ADTRAN's strength in broadband access market share and customer growth in key markets. In 18 months, Connect2 delivered over 30 Tier3 customer win press releases, dozens of press and analyst briefings, and resulted in over 150 stories highlighting ADTRAN's success in winning new customers. The campaign stopped the perception of the competitive threat in the market and helped the company win new customers. 
• Outbound Messaging Campaign of the Year: Connect2 Communications created a Back to School "Point of View" (POV) campaign to help Exinda gain more prominent mindshare with the press and analyst communities.  Exinda's strong success with educational institutions around the world became the launch pad for coverage as Connect2 demonstrated Exinda's success in helping universities manage the overwhelming demand on their network resources at the beginning of each school year. Media stories ran highlighting Exinda's business objectives in how the company helps customers overcome network limitations and created awareness within the analyst community. 

"We believe it is essential for technology companies to elevate their messaging beyond technology to the underlying business values of their customers," said Richard M. Williams, president, Connect2 Communications. "It is also critical for PR to act as an extension of a company's sales efforts.  When the right messaging and the right programs are combined we enable our clients to be more successful with their target audiences and meet their key business objectives."

An annual achievements and recognition awards program with active participation from a broad spectrum of industry voices, the annual Hot Companies and Best Products recognition program encompasses the world's best in organizational performance, products and services, executives and management teams, successful deployments, product management and engineering, support and customer satisfaction, and public relations in every area of information technology.

Connect2 Communications was presented the award at a special ceremony on May 7 at the Awards Dinner in Las Vegas, NV.

About Network Products Guide Awards

As industry's leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com

About Connect2 Communications, Inc.

Founded in 2003, Connect2 Communications is a full-service agency specializing in providing public relations and marketing support to a broad range of technology companies. The agency has developed a highly successful track record building programs tailored for individual clients that articulate key value propositions to constituent audiences. Whether a high-tech firm is ready to go to market with its first product, or is an established market player seeking continued expansion, Connect2 Communications' professionals provide the creativity, experience and commitment to significantly accelerate clients' business growth. Connect2 Communications serves global clients from its base office in Wake Forest, NC. For more information, visit www.connect2comm.com

SOURCE Connect2 Communications, Inc.