SUNRISE, Fla., June 15, 2015 /PRNewswire/ -- Conquering the digitalverse is no small task, but Tube Heroes™ are up to the challenge. A revolutionary collaboration between Jazwares, LLC, a leader in toy and entertainment innovation, and today's hottest digital media personalities, Tube Heroes harnesses the passions and social media prowess of these popular personas in a collection of toys that enable fans to interact with their online favorites offline as well.
"Digital media stars are the celebrities of this generation," said Judd Zebersky, CEO of Jazwares. "They are real, everyday people who inspire millions of followers with their creative content and authentic commentary, and who have amassed highly engaged communities centered on their personal interests. Tube Heroes celebrates these influential individuals and their loyal fans in a signature toy line unlike any other."
One of this year's most anticipated new brands, Tube Heroes boasts a power-packed portfolio of cyber celebrities representing the best in online entertainment. The debut collection includes action figures, plush toys and role play accessories inspired by some of the world's most popular online personalities in the video gaming arena. Nearly 40 YouTube superstars make up the initial Tube Heroes roster including Captain Sparklez, Sky, JeromeASF, AshleyMariee, Exploding TNT, AntVenom, CavemanFilms and more. Together, these stars share a combined visibility of more than 18 billion views and 83 million subscribers.
Looking ahead, Jazwares plans to expand the Tube Heroes portfolio with the addition of toys inspired by social stars from other arenas such as comedy, fashion and sports. Jazwares is collaborating with an array of online personalities to develop a diverse selection of product offerings that will appeal to a broad fan base.
"Tube Heroes will come from all corners of the digital universe," explained Zebersky. "Our goal is to offer an exclusive but varied collection of characters and products that appeal to fans across a broad spectrum of interests. We aren't limiting ourselves or this collection in any way. You never know when or where a new 'hero' will emerge."
To learn more about Tube Heroes, visit www.tubeheroes.com. Items now available at Toys R US and coming soon to mass merchandise retailers. For more information about all of Jazwares' current lines, please visit www.jazwares.com.
About Jazwares, LLC
With its focus on creativity, innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, the company's products feature some of the best entertainment properties in the world. Through the expertise of their product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. The portfolio includes: Minecraft®, Peppa Pig®, Terraria®, Adventure Time®, Plants vs. Zombies®, Flick-to-Stick Bungees®, Star Wars® and Teen Titans Go!®, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want, at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.
SOURCE Jazwares, LLC