Conscious Capitalism Meets Convenience and it TASTES DAMN GOOD!

Locali Conscious Convenience in Los Angeles is Proving that with the Right Business Model Responsible Business Can Thrive

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Locali

Aug 29, 2013, 02:59 ET

LOS ANGELES, Aug. 29, 2013 /PRNewswire/ -- In 2009 when it opened, Greg Horos and Melissa Rosen dreamed that Locali, their eco-cafe/convenience store concept, would become a multi-unit operation with corporate and franchised locations. Despite a notoriously difficult industry and tough economic climate, Locali is well on its way to realizing that dream—it's opening a third location in Venice, California this fall.

Often described as the "love child of Whole Foods and 7-Eleven," Locali packs a healthy deli, retail freezer, health/beauty area, and a beer and wine section into less than 500 square feet. Locali's gourmet deli menu caters to vegans, vegetarians and omnivores and most deli items can be made gluten-free. Their meats are antibiotic- and hormone-free from certified humanely raised animals. Produce and ingredients are organic and local whenever possible.

Locali's mission may seem idealistic, but in truth they have an ironclad business model strategically designed for scalability. "We are serious about providing Americans a venue for better consumption habits. We have intentionally formatted Locali to be a game changer for the quick service restaurant and natural foods grocery sectors," said Horos.

Locali's calculated approach has poised them for success:

Controlling Costs: "Organics are expensive; up to 50% more than conventional produce," said Rosen. "To ensure we can continue using the highest quality ingredients, we extensively test recipes to find ingredients that provide the most flavor and nutrients for their cost. We are also mindful not to waste so we aren't throwing away potential profit."
Focusing on Top Sellers: Locali tracks sales to determine their most popular items, and pares their menu down accordingly. "We only sell popular items; no storage space is wasted, and ingredients are fresh and restocked daily," shared Rosen.
Creating Tasty Food: Locali's last-meal-worthy creations, like the Vegan Baaadass Breakfast Sandwich and Vegetarian Reuben, are key to its success. "Forgetting our social and environmental missions, the bottom line is that we make damn good food!" said Horos. "When customers are having breakfast, lunch, and dinner at your spot, you know you're doing something right!"

For information about Locali or media inquiries, contact Jane Davis of Christie Communications at (805) 969-3744 or [email protected].

SOURCE Locali