CONSOR's Weston Anson, Leading Global Expert In Intellectual Property Valuation, Unveils Newest Book at International Trademark Association Annual Event in San Diego, May 2-6, 2015
Attendees will glean insight from leader during his Wednesday table topic dubbed, "Valuing Rights of Publicity and Celebrity Trademarks"
SAN DIEGO, May 4, 2015 /PRNewswire/ -- CONSOR Intellectual Asset Management, the global leader in intellectual management, expert witness services, monetization assistance, and licensing strategies, today announced that International Trademark Association's (INTA) annual meeting in San Diego from May 2 - 5, 2015, will serve as the launch platform for Chairman Weston Anson's highly anticipated next book: "Right of Publicity: Analysis, Valuation, and Current Legal Status."
Designed to appeal to legal advisors, business and talent managers, and celebrities themselves, the book is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and my lucrative deals. Takeaways from this book for anyone who works with right of publicity include:
- Know and understand today's law and deal making, and how shifting social media and internet playing field affects right of publicity;
- Be able to engage in more and better deals with fewer problems,
- Learn how to earn greater income from rights of publicity.
Anson will be attending and speaking at the INTA convention, with Anson's table topic wrapping up the 5 day event from 1:30 p.m. - 3:15 p.m. on Wednesday, May 6.
"Regardless of size or sector, individual or a company, brand and the proper evaluation of same has become critically important," stated Anson. "Intellectual assets are one of the most effective communication tools ever invented, however, most do not know who to apply proper valuation, leading to a situation that could be costly."
Anson has pointed to the expansive ubiquities of communication as one of the many areas business and individuals are attempting to evaluate and properly monetize. Anson points to how a brand can now speak to an audience in a dynamic 24-hour global environment. How it can reach a mass or targeted audience using both traditional and below the line methods and create a deeper and more loyal visceral connection than ever before. As such, Anson contends that this connection has a created a greater intellectual value and has created proprietary metrics to properly evaluate such to maximize worth.
When you hear a brand name like FOX, Disney, Coca-Cola, you know immediately what you're going to get as a consumer, and you have a whole set of expectations that are communicated to you in terms of product quality. "However what is a celebrity worth, or their reach via social media and cultural influence?" proposed Anson. "Leading companies and pop culture icons alike do not always properly recognize the full breadth of intellectual property value and that's where our proprietary system is crucial."
To make an appointment for your company's courtesy licensing consultation at the INTA Annual Meeting, please contact Robert Strand at 800.454.9091, or email [email protected].
ABOUT CONSOR
CONSOR Intellectual Asset Management has been a global industry leader in intellectual property valuation, expert witness services, monetization assistance, licensing strategies and more for the last 25 years. We have built a solid foundation of clients throughout countless industries gaining invaluable work experience with each one along the way. Our core areas of expertise are the valuation, management, and licensing of intangible assets. We are proud to be the only market-based consulting firm specializing in intellectual property. Our experts use real-world evidence and marketing criteria to help our intellectual property clients reach their goals sooner. We are dedicated to assisting our clients in maximizing the value of their intellectual property and intangible asset portfolios, while simultaneously minimizing risk and uncertainty. For more information, please visit www.CONSOR.com.
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SOURCE CONSOR Intellectual Asset Management
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