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Consumer Alert: #BlackFriday Deals Are Dead

GoBankingRates.com investigates 2013 Black Friday deals to find most are insignificant, with markdowns as small as 2%, and details how shoppers can best put their money to use this Thanksgiving weekend.

GOBankingRates.com is a leading portal for personal finance news and features, offering visitors the latest information on everything from interest rates to strategies on saving money and getting out of debt. Its editors are regularly featured on top-tier media outlets, including U.S. News & World Report, MSN Money, Daily Finance, Huffington Post, Business Insider and many more. It also specializes in connecting consumers with the best banks, credit unions and interest rates nationwide. (PRNewsFoto/GoBankingRates.com) (PRNewsFoto/)

News provided by

GoBankingRates.com

Nov 26, 2013, 12:43 ET

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LOS ANGELES, Nov. 26, 2013 /PRNewswire/ -- Ninety-seven million Americans plan to take advantage of Black Friday 2013 promotions, according to the National Retail Federation. However, a new GoBankingRates.com report finds shoppers should be wary of these advertised "deals," as most offer little value for their dollars.

(Photo:  http://photos.prnewswire.com/prnh/20131126/LA23959-INFO)

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@GoBankingRates Breaks Down HDTV #BlackFriday "Deals," Markdowns as Small as 2%. (PRNewsFoto/GoBankingRates.com) (PRNewsFoto/GOBANKINGRATES.COM)
@GoBankingRates Breaks Down HDTV #BlackFriday "Deals," Markdowns as Small as 2%. (PRNewsFoto/GoBankingRates.com) (PRNewsFoto/GOBANKINGRATES.COM)

(Logo:  http://photos.prnewswire.com/prnh/20130926/LA86996LOGO)

To view the best and worst items to buy on Black Friday, go to http://bit.ly/1jCuqiS.

"Shoppers are watching their budgets closely this year, which means retailers are as well," said Jennifer Calonia, consumer savings specialist for GoBankingRates.com. "With heightened competition for consumer cash, stores are resorting to sneaky tactics. Essentially, true Black Friday deals are dead."

Best and worst Black Friday deals as found by GoBankingRates.com across three popular categories:*


Best

Worst

HDTVs

62% off: Element 50" 1080p LED HDTV - available at Target. Regular price: $599.99, sale price: $299.

2% off: Seiki 55" 120Hz 4K Ultra LED HDTV - available at Sears. Regular price: $868, sale price: $850.

Laptops

44% off: Asus 1.5GHz 11.6" Touch Laptop 4GB RAM - available at Best Buy. Regular price: $400.99, sale price: $249.99.

9% off: Alienware 14 4th Generation Core i5 14" 8GB/750GB HDD laptop - available at Dell.com. Regular price: $1,099, sale price: $999.

Games and Toys

50% off: Skylanders SWAP Force Starter Pack and the Disney Infinity Starter Pack - available at Toys 'R' Us. Regular price: $74.99, sale price: $37.49 each.

20% off: Xbox 360 4GB Kinect Holiday Bundle: Halo 3 - available at Toys 'R' Us. Regular price: $249.99, sale price $199.99.

GoBankingRates.com advises shoppers avoid these products on Black Friday:

  • Toys
  • Premium HGTVs
  • Clothing and accessories
  • Christmas decorations

To view the best product types to buy on Black Friday, go to http://bit.ly/1jCuqiS.

About Jennifer Calonia

Jennifer Calonia is a reputed journalist specializing in personal finance. Her work is featured in major publications like MSN, LearnVest and Business Insider.

About GoBankingRates.com

GoBankingRates.com (http://www.gobankingrates.com/) is a personal finance website that connects consumers with the best interest rates nationwide. Its editors have been featured on several top media outlets such as U.S. News, Yahoo! Finance, Forbes, CBS MoneyWatch, Huffington Post and more.

*Black Friday pricing according to a Deal News Black Friday report, regular pricing via GoBankingRates.com research conducted one week before Black Friday.

Contact

Connie Lundegard
[email protected]
310.297.9233 x112

SOURCE GoBankingRates.com

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