NEW YORK, July 23, 20112 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:Consumer Attitudes and Online Retail Dynamics in China
Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of the latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.Introduction and Landscape
Why was the report written?"Consumer Attitudes and Online Retail Development in China" is the result of Canadean's extensive market research covering the online retail industry in China. It provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China's online retail value chain and for new players considering entry into the Chinese online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Chinese online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
The Chinese online retail landscape is dominated by domestic, pure-play, mass-merchandise online retailers, both in terms of number of players as well as transaction value. Though brick-and-mortal retailers had previously underestimated the rewards the online channel can offer, they now are increasing investments in the online channel.
What are the key drivers behind recent market changes?Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched. This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers' behavior have affected the online retail sector for different product categories.Key Features and Benefits
Understand the consumer behavior and online trends in China
Understand which products will be the major winners and losers in the coming years
Learn from best practices approaches outline in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth
Key Market Issues
Broadband speeds in China are low in comparison to international and Asia-Pacific standards.
Consumer-to-consumer (C2C) transactions represent a large segment of this market. A lack of established B2C retailers meant consumer appetite for online spending was left unaddressed.
Sports and leisure equipment was the fastest-growing product group, with a CAGR of over 115% during 2006-2011.
Books, news and stationery are expected to become the fastest-growing product group with a CAGR over 55% during 2011-2016.Table of Contents
1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 20161.2.2 Changes to terms used in the Canadean taxonomy1.3 Summary Methodology1.3.1 Overview1.3.2 The triangulated market sizing method1.3.3 Industry surveys in the creation of retail market data1.3.4 Quality control and standardized processes2 Consumer Insight: Online Shopping Attitudes and Behaviors2.1 Overview of the China Online Shopping Environment2.1.1 Large user base and improving internet penetration to boost online shopping population2.1.2 Increased penetration and faster speeds forecasted for broadband in China2.1.3 Increasing adoption of smart-phones and 3G services to boost mobile retailing in the country2.2 Consumer Attitudes and Behavior2.2.1 Consumer online shopping preferences shifting from price sensitivity to quality of shopping experience2.2.2 Low-touch products driving online retail sales; electrical and electronics largest product group while books, news and stationery is the fastest2.2.3 Online retailers take advantage of the lack of personal customer interaction2.2.4 New entrants to struggle as consumers search for products on mass merchandise online retailer websites rather than through search engines2.2.5 Government introducing measures to tackle the counterfeit products market2.2.6 M-commerce levels low in the country, however growing at an aggressive pace2.2.7 Third party payment platforms most popular mode of payment, share of credit cards negligible2.2.8 Delivery and logistics in China poses a significant challenge3 Online Channel Dynamics3.1 The Online Channel's Share of Total Retail Sales3.1.1 Chinese online vs. offline channel forecasts3.1.2 Online penetration: global and regional comparisons184.108.40.206 China Online Retail Sales Penetration compared to Global Average220.127.116.11 China Online Retail Sales Penetration compared to Asia Pacific Average3.2 Channel Dynamics3.2.1 China retail channel dynamics - future performance3.2.2 Channel group share development3.2.3 Individual channel performance3.3 Category Dynamics3.3.1 Online vs. offline retail sales comparison by category group, 20113.3.2 Online retail market dynamics by category3.3.3 Online retail sales share by category group3.3.4 Online retail sales growth by individual category3.3.5 Food and grocery categories: market size and forecasts3.3.6 Electrical and electronics categories: market size and forecasts3.3.7 Music, video and entertainment software categories: market size and forecasts3.3.8 Apparel, accessories, luggage and leather group categories: size and forecasts3.3.9 Books, news and stationery categories: market size and forecasts3.3.10 Sports and leisure equipment categories: market size and forecasts3.3.11 Furniture and floor coverings categories: market size and forecasts3.3.12 Home and garden categories: market size and forecasts4 Case Studies: Leading Online Retailers in China4.1 Retailer 1: 360buy.com4.1.1 Business Description4.1.2 Site Experience4.2 Retailer 2: Taobao Mall (Tmall)4.2.1 Business Description4.2.2 Site Experience4.3 Other Innovative Retailers in China4.3.1 Dangdang4.3.2 Vancl5 Appendix5.1 About Canadean5.2 Disclaimer
List of TablesChina Online China Online China Online China Online Sales China Online Sales
List of FiguresChina China Online China Online Sales China Online Sales
360buy.com, Taobao Mall, DangDang, Vancl
To order this report:e-Commerce Industry: Consumer Attitudes and Online Retail Dynamics in ChinaMore Market Research ReportCheck our Industry Analysis and Insights
Intl: +1 805-652-2626