Consumer Attitudes and Online Retail Dynamics in India, 2013

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Jan 09, 2014, 01:06 ET

LONDON, Jan. 9, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Consumer Attitudes and Online Retail Dynamics in India, 2013

Product Synopsis

Provides in-depth analysis of the latest trends in online consumer shopping, covering factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.

Introduction and Landscape

Why was the report written?
"Consumer Attitudes and Online Retail Development in India, 2013" is the result of Canadean's extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across India's online retail value chain and for new companies considering entry into India online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to India online retail environment. By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
Online retailers was the fastest-growing retail channel with a CAGR of 39.15% during 2007–2012, followed by general retailers with a CAGR of 13.13%, specialist retailers with a CAGR of 11.87%, and value retailers with a CAGR of 11.09%.

What are the key drivers behind recent market changes?
Online retailing is booming in India with the rise in internet penetration, smartphone penetration, digital literacy, purchasing power, urbanization, and awareness among Indian consumers.

Key Features and Benefits

Understand the consumer behaviour and online trends in India.

Understand which products will be the major winners and losers in the coming years.

Learn from best practices approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Highlights

Online retailers have been trying to attract Indian consumers by providing exclusive discounts during the festive season.

Online Grocery retailing is one of the emerging growth categories in online retail in India.

Online retailing was previously limited to metro cities; however, now it has also gained widespread popularity in the Tier II and Tier III cities.

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of India Online Shopping Environment
3.1.1 Despite low internet penetration, Indian online population is third largest in the world
3.1.2 Government plans to increase broadband penetration across India
3.2 Consumer Attitudes and Behavior
3.2.1 Online retailers adopting Marketplace model to survive
3.2.2 Cash on delivery most popular mode of payment but eating up retailers' margin
3.2.3 Online Retailing is going beyond metropolitan cities
3.2.4 M-commerce is minimal but expected to grow with the rise in smartphone internet users
3.2.5 Food and groceries is expected to be the emerging growth category group in online retailing
3.2.6 Celebrity fashion driving the sales of online fashion retailers
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 India online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 India retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in India
5.1 Retailer 1: Flipkart
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Myntra
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in India
5.3.1 Yebhi - Provides try and buy service in India
5.3.2 Lenskart - Provides home try on services
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Canadean
6.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in India
Table 2: India Online vs. Offline Retail Sales and Forecast (INR bn), 2007-2017
Table 3: India Online vs. Offline Retail Sales and Forecast (USD bn),2007-2017
Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2007-2017
Table 5: India Online Sales vs. Global Average
Table 6: India Online Sales vs. Asia-Pacific
Table 7: India Overall Retail Segmentation (INR bn) by Channel Group, 2007-2017
Table 8: India Channel Retail Sales and Forecast (INR bn) by Channel Group, 2007-2017
Table 9: India Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007-2017
Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2007-2017
Table 11: India Channel Retail Sales and Forecast (INR bn) by Channel, 2007-2017
Table 12: India Channel Retail Sales and Forecast (USD bn) by Channel, 2007-2017
Table 13: India Retail Sales Split (INR bn), Online vs. Offline, 2012
Table 14: India Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: India Online Retailers Market Dynamics by Category Group, 2007-2017
Table 16: India Online Retail Sales and Forecast (INR bn) by Category Group, 2007-2017
Table 17: India Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR bn), 2007-2017
Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007-2017
Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR bn), 2007-2017
Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007-2017
Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR bn), 2007-2017
Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007-2017
Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR bn), 2007-2017
Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007-2017
Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR bn), 2007-2017
Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007-2017
Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR bn), 2007-2017
Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007-2017
Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR bn), 2007-2017
Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007-2017
Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR bn), 2007-2017
Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007-2017
Table 34: India Exchange Rate INR-USD (Annual Average), 2007-2012
Table 35: India Exchange Rate INR-USD (Annual Average), 2013-2017 Forecasts
Table 36: Canadean Retail Channel Definitions
Table 37: Canadean Retail Category Definitions
Table 38: Canadean Retail Country Coverage

List of Figures

Figure 1: Online Retail Sales in India
Figure 2: Number of Internet Users and its Penetration, June 2012
Figure 3: Broadband subscribers in India, 2012
Figure 4: Comparison of Marketplace Model Over Inventory Led in India
Figure 5: Cash On Delivery Eating Up Retailers Margin
Figure 6: Growth of smartphones and m-commerce in India
Figure 7: Collections Matching to Celebrities Fashion
Figure 8: India Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 9: India Online Sales vs. Global Average (% of Total Retail)
Figure 10: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 11: India Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 12: India Retail Sales and Forecast (INR bn) by Channel Group, 2007-2017
Figure 13: India Retail Sales, Online vs. Offline, 2012
Figure 14: India Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 15: India Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 16: Flipkart: Home Page
Figure 17: Flipkart: Product View
Figure 18: Flipkart: Product Comparison
Figure 19: Flipkart: M-Commerce
Figure 20: Myntra: Home Page
Figure 21: Myntra: Product View
Figure 22: Myntra: Product Availability
Figure 23: Yebhi: Home Page
Figure 24: Lenskart: Homepage
Figure 25: The Triangulated Market Sizing Methodology