Consumer Attitudes and Online Retail Dynamics in Japan, 2013

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Mar 11, 2014, 07:19 ET

LONDON, March 11, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Consumer Attitudes and Online Retail Dynamics in Japan, 2013

Product Synopsis

- Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future

Introduction and Landscape

Why was the report written?
"Consumer Attitudes and Online Retail Dynamics in Japan, 2013" is the result of Canadean's extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan's online retail value chain and for new companies considering entry into Japan's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?
The traditional retail sector was disrupted by the natural disasters, resulting in a shortage of consumer products. Due to the disrupted supply chain of the Brick and Mortar stores, slow reconstruction work, and a lack of connectivity, consumers started to shop online even for daily amenities such as rice and water.

What are the key drivers behind recent market changes?
Demographics and changing consumer lifestyles play a pivotal role in the expansion of online retailing in Japan. An aging population, shrinking household size, and an increase in the number of working women are factors driving online sales in Japan. The current demographics need convenience and enjoyment and many e-retailers are applying the concept of shopping with fun.

Key Features and Benefits

Understand the consumer behaviour and online trends in Japan.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Highlights

In 2012, electrical and electronics was the largest category group through the online channel, with retail sales of JPY1,049.4 billion (29.5%), while food and grocery was the fastest-growing product category, with a CAGR of 19.46% during the review period.

With the rise in the Smartphone and mobile internet penetration online retailers have started concentrating on expanding their mobile commerce platform. Consumer buying behavior is changing as they enjoy the unique shopping experience using Smartphone apps.

Online retailers have begun attracting consumers by providing low prices, a free and quick delivery service, and gift coupons, among others.
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Japan Online Shopping Environment
3.1.1 Fixed broadband penetration increasing at a steady rate
3.1.2 Mobile internet penetration on the rise
3.1.3 The number of online buyers increasing in Japan
3.2 Consumer Attitudes and Behavior
3.2.1 Food and Beverage - Purchase route shifting from brick to click
3.2.2 Aging population becoming more familiar to the digital world
3.2.3 Smaller households and increase in working women population boost online retailing
3.2.4 Increasing use of smartphones as a medium for shopping
3.2.5 Offline retailers playing catch-up in the online market
3.2.6 Retailers influencing customers' purchase decisions through faster and free delivery plans
3.2.7 Smartphone apps helps fashion retailers to enhance shopping experience and boost sales
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales

4.1.1 Japan online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Japan retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts

4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Japan
5.1 Retailer 1: RakutenIchiba
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Zozotown
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Japan
5.3.1 Oisix - popular as organic food online retailer
5.3.2 Seiyu - aims to be the largest online supermarket having the lowest cost
6 Appendix
6.1 Definitions
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Canadean
6.4 Disclaimer

LIST OF TABLES

Table 1: Online Retail Sales in Japan
Table 2: Japan Online vs. Offline Retail Sales and Forecast (JPY bn), 2007-2017
Table 3: Japan Online vs. Offline Retail Sales and Forecast (USD bn),2007-2017
Table 4: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2007-2017
Table 5: Japan Online Sales vs. Global Average
Table 6: Japan Online Sales vs. Asia-Pacific
Table 7: Japan Overall Retail Segmentation (JPY bn) by Channel Group, 2007-2017
Table 8: Japan Channel Retail Sales and Forecast (JPY bn) by Channel Group, 2007-2017
Table 9: Japan Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007-2017
Table 10: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2007-2017
Table 11: Japan Channel Retail Sales and Forecast (JPY bn) by Channel, 2007-2017
Table 12: Japan Channel Retail Sales and Forecast (USD bn) by Channel, 2007-2017
Table 13: Japan Retail Sales Split (JPY bn), Online vs. Offline, 2012
Table 14: Japan Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: Japan Online Retailers Market Dynamics by Category Group, 2007-2017
Table 16: Japan Online Retail Sales and Forecast (JPY bn) by Category Group, 2007-2017
Table 17: Japan Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Table 18: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY bn), 2007-2017
Table 19: Japan Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007-2017
Table 20: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY bn), 2007-2017
Table 21: Japan Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007-2017
Table 22: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY bn), 2007-2017

Table 23: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007-2017
Table 24: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (JPY bn), 2007-2017
Table 25: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007-2017
Table 26: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY bn), 2007-2017
Table 27: Japan Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007-2017
Table 28: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY bn), 2007-2017
Table 29: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007-2017
Table 30: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY bn), 2007-2017
Table 31: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007-2017
Table 32: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY bn), 2007-2017
Table 33: Japan Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007-2017
Table 34: Canadean Retail Channel Definitions
Table 35: Canadean Retail Category Definitions
Table 36: Canadean Retail Country Coverage

LIST OF FIGURES

Figure 1: Online Retail Sales in Japan
Figure 2: Fixed Broadband Internet Subscriber and Penetration, 2007-2012
Figure 3: Mobile Internet User and Penetration
Figure 4: Online Buyer Penetration to total number of Internet Users
Figure 5: Food and Beverage - Purchase Route Shifting to Online
Figure 6: Aging Population Adopting the New Technologies
Figure 7: Percentage of Private Households by Family Type
Figure 8: Population of Japanese Working Women is Increasing
Figure 9: Offline Retailers Expanding their Online Business
Figure 10: Smartphone App for Social Sharing of User Generated Looks
Figure 11: Japan Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 12: Japan Online Sales vs. Global Average (% of Total Retail)
Figure 13: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 14: Japan Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 15: Japan Retail Sales and Forecast (JPY bn) by Channel Group, 2007-2017
Figure 16: Japan Retail Sales, Online vs. Offline, 2012
Figure 17: Japan Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 18: Japan Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 19: Rakuten: Home Page
Figure 20: Rakuten: Retailer page
Figure 21: Rakuten: Product Comparison
Figure 22: Rakuten: M-commerce app
Figure 23: Zozotown: Home Page
Figure 24: Zozotown: Product View
Figure 25: Zozotown: Product Filters
Figure 26: Zozotown: Mobile Commerce App
Figure 27: Oisix: Home Page
Figure 28: Seiyu-Dena Ties to Redesign Seiyu Net Super
Figure 29: The Triangulated Market Sizing Methodology