Consumer Goods Technology Readers' Choice Survey Ranks DemandTec in Top Five Trade Promotion Management Vendors

SAN MATEO, Calif., Feb. 12 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that it has ranked among the top five trade promotion management vendors worldwide in the latest Consumer Goods Technology (CGT) readers' choice survey.    

As part of its annual poll, CGT surveyed more than 165 consumer goods executives who use trade promotion optimization and trade promotion management software. This year's 5th place ranking moves DemandTec up two spots from its position in the 2009 results.

"DemandTec's leadership position in trade plan optimization software and collaborative deal management enabled us to rank 5th in this broader category that includes other disciplines," said Armen Najarian, Senior Director, Consumer Products Industry Marketing at DemandTec. "We are honored to be recognized by customers who are leveraging our technology and the expertise we've gained through years of experience with large consumer products manufacturers and some of the world's leading retailers."

DemandTec's Trade Planning & Optimization software service is used by several blue-chip consumer products manufacturers including Kraft Foods, ConAgra Foods and General Mills, to drive a more predictive and effective investment of trade promotion dollars.  Using DemandTec's on-demand solution, DemandTec customers can forecast the volume and profit impact of price and promotion activities before they are deployed.

"We not only congratulate DemandTec for moving its ranking up two positions in only one year, we applaud them for successfully serving consumer products companies with their predictive trade analytics solution," commented Kara Romanow, Executive Editor at Consumer Goods Technology.

About DemandTec

DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 3 million trade deals.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.