NEW YORK, Oct. 26, 2015 /PRNewswire/ -- German consumers have been on a bit of a spending spree, driven by continued confidence derived from low interest rates, higher wages and a strong economy, among other factors. Regardless, traditional frugality has not diminished and saving rates remain stable. While consumers have been relatively optimistic, recent domestic events, such as the influx of refugees, may affect their future outlook, at least over the short term, and dampen recent high demand for non-essential products and services.
Euromonitor's Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Germany.
In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Germany's consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
se the Consumer Lifestyle in Germany report to answer questions including:
· In what types of stores do consumers shop for food and drink?
· Do commuters drive cars to work or take public transport?
· How do ethnic groups influence consumer preferences and expenditure trends?
· How many households own microwave ovens? Personal computers? Refrigerators?
· On the whole, are the Germany's consumers spenders or savers?
· Where do consumers go on holiday and how much do they spend?
· How well are consumers served by the Germany's healthcare system?
Read the full report: http://www.reportlinker.com/p03329989-summary/view-report.html
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