SHELTON, Conn., April 22, 2014 /PRNewswire/ -- Dr. Kurt Jetta, CEO and founder of The TABS Group, a leading technology-enabled analytics firm, will host a webinar entitled "The False Hopes of Loyalty Cards" Friday, April 25 at noon EDT. Consumer products and retail experts are invited to learn the track records of consumer loyalty cards and whether they ultimately aid retail sales in the consumer packaged goods (CPG) industry. To register, visit: http://www.tabsgroup.com/upcoming-webinar-04252014-false-hopes-loyalty-cards/.
Revenues in the CPG industry continue to be under pressure, growing less than 2% in 2013 --- the worst performance in a decade. However, costs continue to go up for manufacturers, with trade promotion spending now accounting for 20% of revenue.
"Loyalty cards are one way that trade dollars are spent, and more and more is being invested in them by manufacturers and retailers," said Jetta. "However, our analysis shows that most loyalty card programs are ineffective and represent a misallocation of funds and resources."
Jetta is one of the world's leading experts on consumer promotions. The TABS Group's mission is to deliver marketing innovations that simplify and improve the way business analysis is conducted.
Since 1998, the Shelton, Conn.-based TABS Group, under Dr. Kurt Jetta's leadership, has provided clients with analytical innovation in trade promotion optimization, category management and data harmonization. TABS focuses on consumer products categories such as food and beverage, health and beauty, automotive, nutritional, and retail. The company's suites of services include TABS PromoMaster™ Plus, trade promotion optimization tools that provide measurements, event planning, and solutions to drive incremental sales, TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Advantage™, a software and consulting service that helps companies measure, plan and optimize trade spending. Visit www.TABSGroup.com.
Contact: Frank Tortorici
SOURCE The TABS Group