Consumer smartphone analytics: device capabilities and usage

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Jun 15, 2017, 15:19 ET

LONDON, June 15, 2017 /PRNewswire/ -- "Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic."

A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software developers make more informed strategic and tactical decisions. We analyse data collected in real-time from more than 8000 smartphones in this report and provide insights on how engagement time, data traffic and video-viewing behaviour vary depending on the characteristics of the smartphones used (for example, age, network capability, camera quality and screen size).

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THIS REPORT PROVIDES ANSWERS TO THE FOLLOWING QUESTIONS.

What differences are there in users' smartphone engagement (in terms of time and apps used), depending on how advanced the device is?
Which apps and services are used on smartphones with different characteristics (for example, 3G or 4G, model age or camera quality)?
How much data is generated by smartphones with different characteristics?
How does video-viewing behaviour and data consumption vary depending on the screen size of the smartphone used?

SURVEY DATA COVERAGE

The analysis is based on data provided by Verto Analytics, collected through a passive on-device monitoring app "Smart Panel". The app runs in the background of the device. It registers actions undertaken by the user and relevant activity on the device as follows:

app download and usage
system processes
data traffic by each app/process
voice traffic
web browser activity.

GEOGRAPHICAL COVERAGE

Germany
India
United Kingdom (UK)
United States of America (USA)
Download the full report: https://www.reportbuyer.com/product/4923601/

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