Consumer Survey: First Cell Phones For "Tweens" -- What Are Parents Saying?

Jul 09, 2012, 10:30 ET from National Consumers League, Washington, D.C.

New National Consumers League Survey Examines Parental Attitudes Toward Cell Phone Ownership Among Pre-Teens, Level of Awareness of Money-Saving Strategies.

WASHINGTON, July 9, 2012 /PRNewswire-USNewswire/ -- How are parents adapting to the increasing number of children who want a cell phone in their "tween" years?   Is that first wireless device likely to be a no-frills phone or a smartphone?  How many parents end up paying more than they expected for tweens' cell phones?  What are the biggest causes of friction between parents and tweens when it comes to cell phone use?

These are among the major questions answered in a major new ORC International survey commissioned by the National Consumers League (NCL).  The survey of 802 parents of "tweeners" (children ages 8-12) will be released during a live, phone-based news event at 1:30 p.m. EDT on July 10, 2012.  NCL also will provide advice and pointers for parents about how to save money on cell phone service for young children, as well as to protect them against possible abuses and other problems.

News event speakers will be:

  • John Breyault, vice president of public policy, telecommunications and fraud, National Consumers League; and
  • Graham Hueber, senior researcher, ORC International.

NCL gratefully acknowledges underwriting from TracFone Wireless, Inc., whose unrestricted educational grant made this survey possible.

TO PARTICIPATE:  You can participate in a related live, phone-based news conference (with full, two-way Q&A) at 1:30 p.m. EDT on July 10, 2012 by dialing 1 (800) 860-2442. Ask for the "NCL tweener cell phone survey" news event. 

CAN'T PARTICIPATE?:  A streaming audio replay of the related news event will be available on the Web at  as of 5 p.m. EDT on July 10, 2012.

SOURCE National Consumers League, Washington, D.C.