Consumer Survey Reveals Striking Trends in Social Commerce

Survey pinpoints opportunities for consumers, retailers and brands in emerging approaches that leverage social networking to drive commerce

Mar 09, 2011, 10:00 ET from Wantlet, Inc.

HELSINKI, March 9, 2011 /PRNewswire/ -- Wantlet, Inc., a social commerce company, today revealed the results of its survey of the most important online factors driving consumer buying behavior.  More than 700 people took part in the detailed survey.  The results demonstrate the significant impact that social networking has on consumer behavior in the areas of product discovery, recommendations, advocacy, and intent to purchase and pre-purchase decision-making.

  • 75% of survey respondents were positively influenced by the online recommendations of friends and family to read an advertisement and/or check out a product web page.
  • The purchase decisions by 66% of the respondents were positively influenced by online product experts.
  • More than 82% of respondents indicated that they seek social input on where to find great deals and product comparisons.
  • More than 70% of respondents said entertainment media and clothing are the two categories where social networking and its influence has the greatest impact on shopping.

"The survey results confirms the emerging segment of what we define as social shopping and the growing importance of social networking on ecommerce overall," said Eero Kaikkonen, CEO and co-founder at Wantlet. "Wantlet is in the process of helping, consumers find more of what they want, while assisting retailers and brands in increasing their sales and advertising conversion rates."

The full survey results are available from Wantlet.  For a copy of the survey results, email

About Wantlet

Based in Oulu Finland, Wantlet is a socially facilitated commerce service that helps consumers make better informed choices and discover great deals.   Wantlet is where consumers decide what they buy next. For retailers and brands, Wantlet connects motivated customers with relevant marketing, thereby bringing the right information to the right customer at the right time; while they're shopping.

For more information on Wantlet:

Wantlet on Facebook,

Wantlet on Twitter,


Jim Llewellyn, for Wantlet



SOURCE Wantlet, Inc.