Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in Russia, 2011

NEW YORK, March 19, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in Russia, 2011

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Synopsis

• This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Russia, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

• Marketers in the Beer, Cider & Pre-mixed Spirits market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in Russia they account for and which consumer trends drive their behaviour.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

• Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 Beer & Ale

2.2.2 Cider

2.2.3 Flavoured Alcoholic Beverages

2.2.4 Lager

2.2.5 Low Alcohol Beer & Lager

2.3 Behavioral Trends and Market Value

2.3.1 Beer & Ale

2.3.2 Cider

2.3.3 Flavoured Alcoholic Beverages

2.3.4 Lager

2.3.5 Low Alcohol Beer & Lager

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 Beer & Ale

3.1.2 Cider

3.1.3 Flavoured Alcoholic Beverages

3.1.4 Lager

3.1.5 Low Alcohol Beer & Lager

3.2 Consumer Profiles by Product Category

3.2.1 Beer & Ale

3.2.2 Cider

3.2.3 Flavoured Alcoholic Beverages

3.2.4 Lager

3.2.5 Low Alcohol Beer & Lager

4 Brand vs. Private Label Uptake

4.1 Brand vs. Private Label Consumer Penetration

4.1.1 By Category

4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration

4.2.1 Beer & Ale

4.2.2 Cider

4.2.3 Flavoured Alcoholic Beverages

4.2.4 Lager

4.2.5 Low Alcohol Beer & Lager

5 The Share of Consumers Influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Beer, Cider & Pre-mixed Spirits

5.1.2 Beer & Ale

5.1.3 Cider

5.1.4 Flavoured Alcoholic Beverages

5.1.5 Lager

5.1.6 Low Alcohol Beer & Lager

6 Consumption Impact: Market Valuation

6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends

6.3.1 Share by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Appendix

7.1 About Canadean

7.2 Disclaimer

List of Tables

Table 1: Alcoholic Drinks Volume Units

Table 2: Foreign Exchange Rate – RUBLE Vs. US$, 2011

Table 3: Russia Survey Respondent Profile (weighted), 2011

Table 4: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011

Table 5: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011

Table 6: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011

Table 9: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011

Table 10: Russian Federation Beer & Ale Consumer Group Share (% market value), 2011

Table 11: Russian Federation Cider Consumer Group Share (% market value), 2011

Table 12: Russian Federation Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011

Table 13: Russian Federation Lager Consumer Group Share (% market value), 2011

Table 14: Russian Federation Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011

Table 15: Russian Federation Total Beer & Ale Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Russian Federation Total Cider Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 17: Russian Federation Total Flavoured Alcoholic Beverages Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 18: Russian Federation Total Lager Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 19: Russian Federation Total Low Alcohol Beer & Lager Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011

Table 20: Russian Federation Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Russian Federation Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Russian Federation Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 23: Russian Federation Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 24: Russian Federation Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 25: Russian Federation Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 26: Russian Federation Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 27: Russian Federation Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 28: Russian Federation Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 29: Russian Federation Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 30: Russian Federation Beer & Ale Consumer Profiles (% consumers by sub-group), 2011

Table 31: Russian Federation Cider Consumer Profiles (% consumers by sub-group), 2011

Table 32: Russian Federation Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011

Table 33: Russian Federation Lager Consumer Profiles (% consumers by sub-group), 2011

Table 34: Russian Federation Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011

Table 35: Russian Federation Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011

Table 36: Russian Federation Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011

Table 37: Russian Federation Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011

Table 38: Russian Federation Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011

Table 39: Russian Federation Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011

Table 40: Russian Federation Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011

Table 41: Russian Federation, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 42: Russian Federation, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 43: Russian Federation, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 44: Russian Federation, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 45: Russian Federation, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 46: Russian Federation, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011

Table 47: Russian Federation Beer, Cider & Pre-mixed Spirits Market Value (Russian Ruble million), by Category, 2011

Table 48: Russian Federation Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011

Table 49: Russian Federation Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011

Table 50: Russian Federation Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011

Table 51: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Russian Ruble), by Category, 2011

Table 52: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011

Table 53: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Russian Ruble), by Category

Table 54: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category

Table 55: Russian Federation Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011

Table 56: Russian Federation Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011

Table 57: Russian Federation Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m ), by Category, 201a1

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011

Figure 3: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011

Figure 4: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011

Figure 7: Russian Federation Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011

Figure 8: Russian Federation Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Russian Federation Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Russian Federation Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Russian Federation Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Russian Federation Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Russian Federation Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Russian Federation Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 15: Russian Federation Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 16: Russian Federation Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 17: Russian Federation Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 18: Russian Federation Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011

Figure 19: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011

Figure 20: Russian Federation Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category

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