Consumer Trends in the Oral Hygiene Market in China

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Oral Hygiene Market in China

http://www.reportlinker.com/p0847806/Consumer-Trends-in-the-Oral-Hygiene-Market-in-China.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Oral_Care_Products

Synopsis

This report provides the results for the Oral Hygiene market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath fresheners and Dental floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Pre-Mid-Lifers spend an above average amount of Oral Hygiene products, with a share of 20% of the market by value despite accounting for 18% of the population. Other age groups with above average spending are Kids & Babies and Tweens & Early Teens, whose consumption is dirven by the development of their teeth.

Changing age structures and Changing lifestages are the two most important trends affecting consumers' choices of Oral Hygiene products in China. Increasing urbanization and the effects of the government's One Child Policy will continue shaping the market and as such suppliers should pay special attention to demographic and socio-economic trends in China.

Private labels account for 11% of the Toothbrushes & Replacement Heads market, one of the highest private label market shares in the Oral Hygiene market in China. This share is expected to grow as China's retail market becomes increasingly mature and concentrated.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Oral Hygiene Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Dental Floss2.2.2 Mouthwash2.2.3 Toothbrushes & Replacement Heads2.2.4 Toothpaste2.3 Behavioral Trends and Market Value2.3.1 Dental Floss2.3.2 Mouthwash2.3.3 Toothbrushes & Replacement Heads2.3.4 Toothpaste3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Dental Floss3.1.2 Mouthwash3.1.3 Toothbrushes & Replacement Heads3.1.4 Toothpaste3.2 Consumer Profiles by Product Category3.2.1 Dental Floss3.2.2 Mouthwash3.2.3 Toothbrushes & Replacement Heads3.2.4 Toothpaste4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Oral Hygiene Brand Choice and Private Label Shares4.2.1 Dental Floss4.2.2 Mouthwash4.2.3 Toothbrushes & Replacement Heads4.2.4 Toothpaste5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Oral Hygiene5.1.2 Dental Floss5.1.3 Mouthwash5.1.4 Toothbrushes & Replacement Heads5.1.5 Toothpaste6 Consumption Impact: Market Valuation6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Oral Hygiene Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share of Organized Retail7.1 Retailer Volume Share by Category of Organized Retail7.1.1 Retail Share by Volume of Organized Retail - Dental Floss7.1.2 Retail Share by Volume of Organized Retail - Mouthwash7.1.3 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads7.1.4 Retail Share by Volume of Organized Retail - Toothpaste7.2 Levels of Retailer Switching in the Last Six Months7.2.1 Matrix of Switching Behavior in Last Six Months of 20117.2.2 A-Best Supermarket Co., Ltd Switching Analysis7.2.3 Carrefour China Switching Analysis7.2.4 Dashang Group Switching Analysis7.2.5 Metro Cash & Carry Switching Analysis7.2.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis7.2.7 Tesco China Switching Analysis7.2.8 Trust Mart Switching Analysis7.2.9 Wal-Mart Super center, China Switching Analysis7.2.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis7.2.11 Wumart Stores. Group Switching Analysis7.2.12 Other Switching Analysis7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used7.3.1 A-Best Supermarket Co., Ltd7.3.2 Carrefour China7.3.3 Dashang Group7.3.4 Metro Cash & Carry7.3.5 New Cooperation Joint-stock trade chain CO., Ltd.7.3.6 Tesco China7.3.7 Trust Mart7.3.8 Wal-Mart Super center, China7.3.9 Wumart Stores. Group7.3.10 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Oral Hygiene MarketTable 2: Foreign Exchange Rate – CNY Vs. US$, 2011Table 3: China Survey Respondent Profile (weighted), 2011Table 4: China Oral Hygiene Value Share (%), by Age Groups, 2011Table 5: China Oral Hygiene Value Share (%), by Gender, 2011Table 6: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011Table 7: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011Table 8: China Oral Hygiene Value Share (%) by Wealth Groups, 2011Table 9: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011Table 10: China Dental Floss Consumer Group Share (% market value), 2011Table 11: China Mouthwash Consumer Group Share (% market value), 2011Table 12: China Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011Table 13: China Toothpaste Consumer Group Share (% market value), 2011Table 14: China Total Dental Floss Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: China Total Mouthwash Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: China Total Toothbrushes & Replacement Heads Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 17: China Total Toothpaste Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: China Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 20: China Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: China Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: China Dental Floss Consumer Profiles (% consumers by sub-group), 2011Table 27: China Mouthwash Consumer Profiles (% consumers by sub-group), 2011Table 28: China Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011Table 29: China Toothpaste Consumer Profiles (% consumers by sub-group), 2011Table 30: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 31: China Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011Table 32: China Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011Table 33: China Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011Table 34: China Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011Table 35: China, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 36: China, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 37: China, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 38: China, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 39: China, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 40: China Oral Hygiene Market Value (Yuan Renminbi million), by Category, 2011Table 41: China Oral Hygiene Market Value (US$ million), by Category, 2011Table 42: China Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011Table 43: China Oral Hygiene Market Share (US$ million), by Category, 2011Table 44: China Oral Hygiene Expenditure Per Capita (Yuan Renminbi), by Category, 2011Table 45: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011Table 46: China Oral Hygiene Expenditure Per Household (Yuan Renminbi), by CategoryTable 47: China Oral Hygiene Expenditure Per Household (US$), by CategoryTable 48: China Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011Table 49: China Oral Hygiene Consumption Per Capita, by Category, 2011Table 50: China Oral Hygiene Consumption Per Household, by Category, 2011Table 51: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011Table 52: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Table 53: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011Table 54: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Table 55: China: Switchers to A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 56: China: Switchers From A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 57: China: Switchers to Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 58: China: Switchers From Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 59: China: Switchers to Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 60: China: Switchers From Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 61: China: Switchers to Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 62: China: Switchers From Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 63: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 64: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 65: China: Switchers to Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 66: China: Switchers From Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 67: China: Switchers to Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 68: China: Switchers From Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 69: China: Switchers to Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 70: China: Switchers From Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 71: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 72: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 73: China: Switchers to Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 74: China: Switchers From Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 75: China: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 76: China: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 77: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011Table 78: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011Table 79: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011Table 80: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011Table 81: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011Table 82: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011Table 83: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011Table 84: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011Table 85: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011Table 86: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: China Oral Hygiene Value Share (%), by Age Groups, 2011Figure 3: China Oral Hygiene Value Share (%), by Gender, 2011Figure 4: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011Figure 6: China Oral Hygiene Value Share (%) by Wealth Groups, 2011Figure 7: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011Figure 8: China Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: China Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: China Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 17: China Oral Hygiene Market Share (US$ million), by Category, 2011Figure 18: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011Figure 19: China Oral Hygiene Expenditure Per Household (US$), by CategoryFigure 20: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011Figure 21: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Figure 22: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011Figure 23: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Figure 24: China: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Companies MentionedTo order this report:Oral Care Products Industry: Consumer Trends in the Oral Hygiene Market in China

More  Market Research Report

Check our  Industry Analysis and Insights

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker