Consumer Trends in the Wine Market in the US, 2011

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Jan 19, 2012, 05:09 ET

NEW YORK, Jan. 19, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Wine Market in the US, 2011

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Synopsis

This report provides the results for the Wine market in the US from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Wine market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Wine market in the US they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.

• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.• Detailed brand and private label category shares for 2011 for each product category• Unique retailer choice and switching data at the product category level for 2011Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Wine Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Fortified Wine2.2.2 Sparkling Wine2.2.3 Still Wine2.3 Behavioural Trends and Market Value2.3.1 Fortified Wine2.3.2 Sparkling Wine2.3.3 Still Wine3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Fortified Wine3.1.2 Sparkling Wine3.1.3 Still Wine3.2 Consumer Profiles by Product Category3.2.1 Fortified Wine3.2.2 Sparkling Wine3.2.3 Still Wine4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Wine Brand Choice and Private Label Shares4.2.1 Fortified Wine4.2.2 Sparkling Wine4.2.3 Still Wine5 The Share of Consumers influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Wine5.1.2 Fortified Wine5.1.3 Sparkling Wine5.1.4 Still Wine6 Consumption Impact: Market Valuation6.1 Wine Value Impact of Consumer Consumption Behaviour6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Wine Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Wine Volume Impact of Consumer Behaviour Trends6.3.1 Share Growth by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share7.1 Retailer Volume Share7.1.1 Retailer Volume Share in Wine7.2 Retailer Volume Share by Category7.2.1 Retail Share by Volume - Fortified Wine7.2.2 Retail Share by Volume - Sparkling Wine7.2.3 Retail Share by Volume - Still Wine7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 C&S Wholesale Grocers Switching analysis7.3.3 Costco Switching analysis7.3.4 Delhaize Switching analysis7.3.5 Kroger Switching analysis7.3.6 Loblaw Switching analysis7.3.7 Publix Switching analysis7.3.8 Safeway Switching analysis7.3.9 Supervalu Switching analysis7.3.10 Wal-Mart Switching analysis7.3.11 Other Switching analysis7.4 Profiles of End-Consumers of Wine, by Retailer Used7.4.1 Ahold7.4.2 C&S Wholesale Grocers7.4.3 Costco7.4.4 Delhaize7.4.5 Kroger7.4.6 Loblaw7.4.7 Publix7.4.8 Safeway7.4.9 Supervalu7.4.10 Wal-Mart7.4.11 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Wine MarketTable 2: Foreign Exchange Rate - US$ Vs. US$, 2011Table 3: Population ProfilesTable 4: United States Wine Value Share (%), by Age Groups, 2011Table 5: United States Wine Value Share (%), by Gender, 2011Table 6: United States Wine Value Share (%), by Urban and Rural Dwellers, 2011Table 7: United States Wine Value Share (%) by Education Level Achieved Groups, 2011Table 8: United States Wine Value Share (%) by Wealth Groups, 2011Table 9: United States Wine Value Share (%) by Busy Lives Groups, 2011Table 10: United States Fortified Wine Consumer Group Share (% market value), 2011Table 11: United States Sparkling Wine Consumer Group Share (% market value), 2011Table 12: United States Still Wine Consumer Group Share (% market value), 2011Table 13: United States Total Fortified Wine Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: United States Total Sparkling Wine Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: United States Total Still Wine Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: United States Fortified Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 17: United States Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 18: United States Sparkling Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: United States Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 20: United States Still Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: United States Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: United States Fortified Wine Consumer Profiles (% consumers by sub-group), 2011Table 23: United States Sparkling Wine Consumer Profiles (% consumers by sub-group), 2011Table 24: United States Still Wine Consumer Profiles (% consumers by sub-group), 2011Table 25: United States Wine Private Label Penetration (% Vol), by Category, 2011Table 26: United States Fortified Wine Brand Share by Volume (% Vol), 2011Table 27: United States Sparkling Wine Brand Share by Volume (% Vol), 2011Table 28: United States Still Wine Brand Share by Volume (% Vol), 2011Table 29: United States, Overall Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 30: United States, Fortified Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 31: United States, Sparkling Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 32: United States, Still Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011Table 33: United States Wine Market Value (US Dollar million), by Category, 2011Table 34: United States Wine Market Value (US$ million), by Category, 2011Table 35: United States Wine Market Volume (Ltrs m), by Category, 2011Table 36: United States Wine Market Share (US$ million), by Category, 2011Table 37: United States Wine Expenditure Per Capita (US Dollar), by Category, 2011Table 38: United States Wine Expenditure Per Capita (US$), by Category, 2011Table 39: United States Wine Expenditure Per Household (US Dollar), by CategoryTable 40: United States Wine Expenditure Per Household (US$), by CategoryTable 41: United States Wine Market Volume Share (Ltrs m), by Category, 2011Table 42: United States Wine Consumption Per Capita (Kilograms per head), by Category, 2011Table 43: United States Wine Consumption Per Household (Kilograms per household), by Category, 2011Table 44: United States Wine Retailer Share by Volume (Ltrs m), 2011Table 45: United States Fortified Wine Retailer Share by Volume (Ltrs m), 2011Table 46: United States Sparkling Wine Retailer Share by Volume (Ltrs m), 2011Table 47: United States Still Wine Retailer Share by Volume (Ltrs m), 2011Table 48: United States: Switchers From C&S Wholesale Grocers for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 49: United States: Switchers to Costco for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 50: United States: Switchers From Delhaize for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 51: United States: Switchers to Kroger for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 52: United States: Switchers From Kroger for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 53: United States: Switchers From Loblaw for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 54: United States: Switchers to Publix for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 55: United States: Switchers From Publix for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 56: United States: Switchers to Safeway for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 57: United States: Switchers From Safeway for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 58: United States: Switchers From Supervalu for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 59: United States: Switchers to Wal-Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 60: United States: Switchers From Wal-Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 61: United States: Switchers to Other for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 62: United States: Switchers From Other for Their Wine Purchases in the Last Six Months (Thousands), 2011Table 63: United States: Profile of Wine Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011Table 64: United States: Profile of Wine Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011Table 65: United States: Profile of Wine Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011Table 66: United States: Profile of Wine Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup), 2011Table 67: United States: Profile of Wine Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011Table 68: United States: Profile of Wine Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup), 2011Table 69: United States: Profile of Wine Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011Table 70: United States: Profile of Wine Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011Table 71: United States: Profile of Wine Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011Table 72: United States: Profile of Wine Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011Table 73: United States: Profile of Wine Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United States Wine Value Share (%), by Age Groups, 2011Figure 3: United States Wine Value Share (%), by Gender, 2011Figure 4: United States Wine Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United States Wine Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United States Wine Value Share (%) by Wealth Groups, 2011Figure 7: United States Wine Value Share (%) by Busy Lives Groups, 2011Figure 8: United States Fortified Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United States Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United States Sparkling Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United States Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United States Still Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United States Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United States Wine Private Label Penetration (% Vol), by Category, 2011Figure 15: United States Wine Market Share (US$ million), by Category, 2011Figure 16: United States Wine Expenditure Per Capita (US$), by Category, 2011Figure 17: United States Wine Expenditure Per Household (US$), by CategoryFigure 18: United States Wine Retailer Share by Volume (Ltrs m), 2011Figure 19: United States Fortified Wine Retailer Share by Volume (Ltrs m), 2011Figure 20: United States Sparkling Wine Retailer Share by Volume (Ltrs m), 2011Figure 21: United States Still Wine Retailer Share by Volume (Ltrs m), 2011Figure 22: United States: People Who Have Switched Retailer for Their Wine Purchases in the Last 6 Months (Thousands), 2011