ConsumerDNA™ Launches New Marketing Research Firm, Appoints Michael Kassab CEO

DALLAS, May 12, 2014 /PRNewswire/ -- Marketing research firm, ConsumerDNA™, LLC today announced the opening of their Richardson, Texas headquarters following the asset acquisition of Savitz Research Solutions. ConsumerDNA will offer a full range of market research services with specific focus on providing an improved understanding of what motivates consumers through the application of proprietary insights methods and new digital insight technologies. Michael Kassab will serve as CEO of Consumer DNA.

"We are thrilled to introduce ConsumerDNA to the market," stated Mr. Kassab.  "We have an extraordinary group of highly responsive service-oriented individuals, led by COO David Ditzenberger, with decades of consumer insights experience who are ready to help clients wanting to build great customer experiences." 

"Our breakthrough work on the new Consumer Value equation will help companies significantly enhance their marketing strategy by exploring the deeper dimensions of what drives consumer choice - specifically, how a product or service facilitates a buyers notion of task accomplishment, personal advancement, and emotional payoff," stated Mr. Kassab. "We're here for those who realize it's a complex consumer world and want to distil it to simple, effective strategies and programs."

Mr. Kassab was previously President of Savitz Research Solutions from 1985 through 1998 and again in 2011 through 2014.  He has also held various executive posts for leading global research companies serving as Senior VP, Director of Innovation at GfK North America, Managing Director Brand Center of Excellence for NOP World, and as Managing Director of the Dallas office of Roper Starch where he developed insight solutions and marketing strategies for some of the world's leading brands.

Savitz Research Solutions provided marketing and consumer studies for wide range of companies for over 30 years from their Dallas headquarters and was in the Honomichl Top 50 for eighteen years.

For more information about ConsumerDNA visit: dnamarketresearch.com

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Contact (USA): Michael Kassab
Phone: O +1- 214-712-7366, C +1-214-505-5545

SOURCE ConsumerDNA, LLC