Consumers Are Interested in Some Autonomous Technologies, But Resistant to Complete Control

CAMBRIDGE, Mass., June 1, 2016 /PRNewswire/ -- The New England Motor Press Association (NEMPA) and MIT AgeLab today announce the results of their joint survey of consumers on autonomous technology and transportation alternatives. 

"Penetration of fully automated vehicles into the mobility space is going to take time and will vary greatly across different regions of the world. These disruptive innovations have enormous potential to enhance mobility however, the trust to adopt these technologies is not yet here and will need to be built slowly over time," said Bryan Reimer, Research Scientist MIT AgeLab and Associate Director of the New England University Transportation Center. "The survey results suggest there may be some hesitation about one's comfort with full automation among the older adult population who could benefit the most. The survey suggests that only 1 in 7 respondents 65 or older would be comfortable with fully automated vehicles. The good news however, is that greater than 50% of the older adult market appear comfortable with the concept of technological innovations that help the driver. This clearly overlaps with the current state of vehicle technology offerings."

Nearly 3,000 respondents took the survey, which asked 12 questions about autonomous technology, how satisfied they were with the technology already in their cars, and how interested they were in transportation alternatives. 

The results of the survey suggested that while consumers are interested in advanced safety technologies that assist the driver in reacting to potential collisions, only 40 percent of drivers in the 25 to 34 year old age bracket have any interest in full autonomy. In nearly every other age bracket (16 to 24, 35 to 44, 45 to 54, 65 to 74 and 75-plus), interest in fully-autonomous technology is as low as 12.7 percent.

Other significant data revealed by the survey includes:

• While some age groups that responded considered car sharing services such as ZipCar to be an alternative to owning a car, across all age groups, fewer than 10 percent of respondents had actually used those services.
• Eighty-seven percent of respondents surveyed suggested that they were at least neutral in their satisfaction with how technology was integrated in their current vehicle. 52 percent responded at the three highest positions of the satisfaction scale.
• Despite a push from dealers and OEMs to provide training on how technologies work, 63 percent of respondents said they learned how their technologies worked by reading the owner's manual, and 58 percent learned by trial and error. Just 15 percent said they learned from a website on an online video.

"There's hardly a limit to the advanced safety technologies we can build into our cars," said Craig Fitzgerald, NEMPA President and editor-in-chief at the car shopping site BestRide.com. "The survey results indicate that we're leaving out a critical component if we're not training drivers on how these technologies actually work. We learned this when we first introduced anti-lock brakes and stability control, and the learning curve is no different now."

The full results of the survey are available in a .pdf for download at http://bestride.com/wp-content/uploads/2016/05/MIT-NEMPA-White-Paper-2016-05-30-final.pdf.

About MIT AgeLab
The Massachusetts Institute of Technology AgeLab conducts research in human behavior and technology to develop new ideas to improve the quality of life of older people. Based within MIT's Center for Transportation & Logistics, the AgeLab has assembled a multidisciplinary team of researchers, as well as government and industry partners, to develop innovations that will invent how we will live, work and play tomorrow. For more information about AgeLab, visit agelab.mit.edu.

About New England Motor Press Association (NEMPA)
The New England Motor Press Association was founded in 1987 to coordinate professional media coverage of the auto industry in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, whose 14.5 million citizens have unique demographics and automotive preferences. NEMPA's media members appear on network and cable TV, on the Internet and radio, and in regional and national newspapers and magazines. For more information, please visit: www.nempa.org.

SOURCE New England Motor Press Association; MIT AgeLab

Related Links

http://www.nempa.org