Consumers are Passing Up $392 Million in Savings this Holiday Season by Not Shopping at

Only 21% Are Very Likely to Look for Coupon Codes before Making an Online Purchase, According to Ipsos Survey Data

Nov 13, 2012, 04:00 ET from

AUSTIN, Texas, Nov. 13, 2012 /PRNewswire/ -- Even though there are tons of great holiday coupons popping up every day until Christmas, says consumers are wasting an estimated $392 million in savings based on the number of shoppers planning to buy online this holiday season. Consumers can save an average of $20.30 by using online coupons, an increase over the $17.50 in savings from 2011. Despite the growth in savings opportunities, according to a recent telephone survey conducted among 1,001 U.S. adults by Ipsos Public Affairs and commissioned by, only 21% of shoppers were, "very likely," to look for online coupons or coupon codes before making a purchase. Even worse, a whopping 42% claim they are, "not at all likely," to look for coupons.


"It's shocking that so many people are throwing away money by not using coupon codes while shopping for holiday gifts," said Erin Geiger, Director of Community at  "The unique and streamlined Black Friday and Cyber Monday sections on make it extremely easy and fast for consumers to find savings from their favorite stores and save time and money this holiday season." has over 50,000 online coupons that are reviewed daily from more than 5,000 online stores. Some of the best online coupons featured on right now include:

This year holiday shoppers should visit's Black Friday and Cyber Monday Savings Centers where they will find the top 50 coupons for the most popular stores and brands this season. The editorial team screens all available discounts and makes the best coupons extremely easy to find.

To find the latest online coupons and coupon codes, visit:

About makes it easy for consumers to find the coupons and coupon codes they need as they shop from more than 5,000 of their favorite online stores and brands. The site features over 50,000 of the best online coupons and coupon codes. Savings are verified, rated and updated daily by the editorial team. Although savings are available to everyone, maintains a personality that is designed to appeal to women shoppers.