Consumers Could Be Doing More to Age Well: Country Life Vitamins® Survey Reveals Significant Knowledge Gap in Key Aging Factors

HAUPPAUGE, N.Y., Oct. 1, 2024 /PRNewswire/ -- A new survey commissioned by Country Life^® Vitamins during Healthy Aging Month reveals that Americans are increasingly focused on long-term health, yet less than half are aware of key biological processes like telomere health, glycation, and stem cell function that significantly affect aging. The survey of over 1,000 U.S. adults found that while 67% actively engage in healthy habits such as exercise, balanced diets, and vitamin supplements, awareness of these vital aging-related processes is low.

Americans are committed to healthy aging but lack information

The survey shows that 65% of respondents believe steps to support healthy aging should begin in their 30s, reflecting a proactive approach to health. This early focus on prevention demonstrates a shift in how Americans view aging, with many recognizing the importance of protecting their health before visible signs of aging appear. However, the survey also uncovered gaps in knowledge, with only 16.6% of respondents aware of telomeres, the protective caps at the ends of chromosomes that shorten with age. Even fewer, just 6%, were familiar with glycation, a process in which sugar molecules damage proteins and accelerate aging. Only 10.1% of participants knew about stem cells and their regenerative potential.

"Americans clearly want to live healthfully and age well, but there's a knowledge gap when it comes to understanding the science behind aging," says Sharon Paguio, senior director of marketing and business development at Country Life Vitamins. "By addressing cellular aging through solutions like telomere health, anti-glycation measures, and stem cell support, consumers can take more effective steps toward maintaining vitality as they age."

Key Survey Findings:

• 65% believe healthy aging steps should start in their 30s.
• 92% of respondents believe vitamins and supplements can support healthy aging, with 67% already using them.
• 55.3% of respondents were unaware of telomeres, highlighting a significant gap in knowledge about cellular aging.
• 63.6% were not familiar with glycation, a key factor in protein damage and aging.
• 55% lacked knowledge about stem cell function and its regenerative health potential.
• Younger adults, particularly those in their 30s and 40s, are more concerned with skin health, with 59% focused on hydration and 46% on preventing wrinkles.

The survey revealed that healthcare professionals are the most trusted source for health information, followed by websites and social media. Country Life Vitamins offers these everyday tips to support long-term health:

1. Balanced diet: Eat nutrient-dense foods rich in antioxidants to protect cells from damage.
2. Prioritize sleep: Aim for 7-9 hours/night of quality sleep to support cellular repair.
3. Stay active: Regular exercise helps maintain cardiovascular health, muscle strength, and mental clarity.
4. Manage stress: Incorporate mindfulness practices like yoga or meditation to reduce stress.
5. Hydrate for skin health: Drinking water maintains skin elasticity and reduces visible signs of aging.
6. Support cellular health: Consider supplements that target cellular aging, such as Country Life's Ageless Theory™ line.

Ageless Theory™ – Country Life supplements for healthy aging support
In response to the growing demand for solutions targeting the root causes of aging, Country Life Vitamins developed Ageless Theory™ supplements, combining the latest scientific research with high-quality, natural ingredients to address aging at the cellular level. Each product is specifically formulated to target key biological processes Telomere Support™ helps maintain telomere length, Anti-Glycation Support™ combats the harmful effects of glycation, Stem Cell Support™ enhances the body's natural regenerative abilities. Together, these supplements provide a comprehensive approach to healthier aging, empowering individuals to take control of their aging journey with evidence-based, targeted solutions. For more information, visit www.countrylifevitamins.com.

About the Survey
Commissioned by Country Life Vitamins, conducted by Centiment among 1,028 U.S. adults from Sept 24-26, 2025. Margin of error: +/- 2 percentage points.

About Country Life Vitamins
Country Life, a leader in natural health, was founded in 1971. Its family of brands includes Country Life Vitamins, BioChem^® and Desert Essence. Its manufacturing facility is based in Hauppauge, New York and is an NSF-GMP registered facility.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Media Contact: Sarah Eykyn
Essenza Communications
[email protected]
205/239.6445 

SOURCE Country Life Vitamins