Consumers Expect Value-added Features to Improve Smartphone Camera Experiences

Manufacturers Should Consider Low-light Settings for Rear & Wide Angle Lenses for Front Cameras

May 28, 2015, 08:00 ET from Strategy Analytics

BOSTON, May 28, 2015 /PRNewswire/ -- Strategy Analytics ( has identified that the camera of a smartphone is the most-used, on-device feature thus far, while also being a consumers' number one priority when purchasing a new mobile device.  It is clear that users are always looking for value-added features to improve their photo capturing experience.

A recent study from the Wireless Device Lab (WDL) at Strategy Analytics, surveying smartphone camera behaviours, found that when capturing a photo, consumers are most interested in 'lining up the shot', 'angling the camera correctly' or 'positioning the subject the right way' prior to capturing a photo. Concern was highlighted when capturing photos in dim lighting, as shadows appeared on the photos and flash caused unwanted 'red eyes' or 'washed out skin color'.

Monica Wong report author commented, "To solve these issues, camera phone manufacturers need to work on improving the low light settings on the main camera so that the subject is easily captured in darker settings, reducing the need for flash or extra steps. Adding gridlines as an optional camera setting may also make the consumer experience easier to capture the right angles and better align photos."

Continued Wong, "The speed of launching the camera is also important as consumers expect technology to keep up with their busy lifestyles. While a designated quick launch camera button would be beneficial for consumers, particularly to capture pictures promptly, manufacturers must also ensure the phone's internal processor does not slow this launch process down."

Paul Brown, Director, User Experience Practice continued, "As selfies become more popular it is important to remember that the front camera is constantly in use as well. Consumers are sometimes unable to capture a whole group of friends or more scenery in a photo due to the front lens; or the photos are simply too 'dark' or 'blurry'. To improve the user experience, features such as wider angled lenses, better apertures or even a panoramic front facing camera, should be addressed."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

About Wireless Device Lab

The Wireless Device Lab forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within automotive, wireless devices, connected home and digital media research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

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SOURCE Strategy Analytics