Consumers Favor blu Cigs' American-Made Ingredients Under Current FDA e-Cigarette Regulations

CHARLOTTE, N.C., Dec. 7, 2010 /PRNewswire/ -- Unlike other e-cigarettes currently available to U.S. consumers, only Charlotte-based blu Cigs contains liquid that is 100% made in the USA, through an exclusive partnership with Wisconsin-based Johnson Creek Enterprises – which has enabled the company to become the largest domestic e-cigarette provider. This is of particular importance today, as it was announced that the FDA has lost its federal court appeal to regulate e-cigarettes as drugs or devices – meaning that the agency can oversee the marketing of the products, but not restrict their sale. So for the time being, e-cigarette users are on their own to verify the quality of the e-cigs they purchase. While blu's smoke juice is completely derived from only domestic ingredients, most other e-cigarettes available to U.S. buyers have ingestible ingredients produced in China, many of which have been cited in a July 2009 FDA report as containing carcinogens and toxic chemicals.

"blu Cigs has a long standing commitment to quality control, which is why we chose to manufacture all of our smoke juice in the USA. Not only does this allow us to provide a better overall product, but it gives blu Cig customers the peace of mind that the ingredients they ingest are of the highest quality," said Jason Healy, president of blu. "While eventually the e-cigarette industry will have stricter federal regulations – until that time, we've taken it upon ourselves to ensure blu Cigs are the best on the market."

blu Cigs mimic the experience of smoking, without the tar, ash, smell, or smoke associated with traditional cigarettes. Instead, they use a battery-operated atomizer to heat a flavored liquid, creating a water vapor for a smoke-free "puff" that evaporates in seconds. blu Cigs are offered with a rechargeable case along with flavor cartridges that can be replaced for continuous daily use. The cartridges allow users to choose their own strength, offering varying levels of nicotine or none at all, and come in flavors such as menthol, cherry, java, vanilla, and classic tobacco.

blu Cigs are available at bars, nightclubs, and private airliners nationwide –  or can be purchased online at www.blucigs.com. For the smoker in your life, blu also makes a great gift.

About blu Cigs

blu Cigs is an innovator and leading provider of electronic cigarettes, offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs use a battery-operated atomizer to heat a flavored liquid, creating a smoke-free water vapor "puff" that evaporates instantly. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. www.blucigs.com  

SOURCE blu Cigs