Consumers to Celebrate Valentine's Day the Old-Fashioned Way

Survey says: Earrings still jewelry favorite

Feb 11, 2014, 09:00 ET from, Inc.

SALT LAKE CITY, Feb. 11, 2014 /PRNewswire/ -- According to an, Inc. (NASDAQ: OSTK) survey of over 800 national consumers, 45 percent prefer to spend Valentine's Day on a date with their significant other. Additionally, 62 percent are planning to express their Valentine's Day wishes via a hand-written card, compared to 27 percent via text message and 15 percent via social media.


In the jewelry category, 52 percent of the women surveyed noted they prefer a gift of earrings. This is consistent with the 2013 survey. Necklaces ran a close second and bracelets third. Engagement rings did not make the top five this year. According to the National Retail Federation, the total estimated amount of spending on jewelry for Valentine's Day is $3.5 billion

"Jewelry is one of Overstock's strongest categories," states Co-President Dave Nielsen. "We offer a wide assortment of discounted earrings, necklaces, bracelets, watches and rings. All of our unique styles and precious stones, from diamonds to pearls, always satisfy our customers' needs – especially for Valentine's Day." 

Other interesting survey findings:

  • Men plan to spend ~$143 on their significant other; women plan to spend ~$60.
  • For the men who put jewelry on their Valentine's wish list, 67 percent preferred watches.
  • 68 percent think positively of Valentine's Day with only 5 percent indicating they planned not to participate.

About (NASDAQ: OSTK) is a discount online shopping retailer based in Salt Lake City, Utah that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars., a fair trade department dedicated to selling artisan-crafted products from around the world offers additional unique items.  Main Street Revolution supports small businesses across the United States by providing them a national customer base.  The Nielsen State of the Media: Consumer Usage Report placed among the top five most visited mass merchandiser websites in 2011.  The NRF Foundation/American Express 2011 Customer Choice Awards ranked #4 in customer service among all U.S. retailers. sells internationally under the name  Overstock Shopping ( and regularly posts information about the company and other related matters under Investor Relations on its website.®,®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of, Inc.™, Club O™, Club O Dollars™ and Your Savings Engine™ are trademarks of, Inc.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding forecasts of gift preferences.  Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended September 30, 2013  which was filed with the SEC on October 24, 2013, and any subsequent filings with the SEC.