Content Continuum Key Theme At Sales Enablement Symposium; Leading Sales Authors, Analysts Presenting At New Track of B2B Content2Conversion Conference

Apr 07, 2014, 15:51 ET from Demand Gen Report

HASBROUCK HEIGHTS, N.J., April 7, 2014 /PRNewswire-iReach/ -- As the world of B2B content marketing continues to evolve and grow, Demand Gen Report (DGR) has added the first Sales Enablement Symposium to be featured as a new track during its third annual B2B Content2Conversion Conference, being held May-6-7 in New York.


Leaders authors and analysts in the field of sales enablement have signed on as speakers addressing how marketing and sales teams can continue the momentum created by content campaigns. They include:

*Eric Marcy, SAVO How Sales Benefits from Marketing Automation

*Trip Kucera, Harte Hanks/Aberdeen-The Content Continuum: Winning The Hidden Sales Cycle

*Tim Reisterer Corporate Visions – Three Critical Selling Conversations You Must Enable With Content

*Lindsay Peters, Direct Edge – Messaging for Complex Markets

*Dann Marty & Brian Teevan, ADP Inc. – Shifting The Access; A New Model For Marketing/ Sales Collaboration

"Many B2B brands have experienced a disconnect between the response and interest created by their content marketing to activity within their sales team," says Andrew Gaffney, Content Director of Demand Gen Report and President, G3 Communications, hosts of the event. "In today's world, organizations are using content as a consistent path for messaging from consideration to selection. We are excited to have assembled some of the top consultants to demonstrate how brands can create a consistent thread from initial engagement all the way through to using content and messaging to help close deals."

Brian Teevan Sr. Director, Lead Center for ADP, Inc. will be sharing a case study of how the Fortune 500 business outsourcing leader connects its demand generation efforts to its extensive sales team.  "True integration and collaboration requires sales and marketing to recognize each other as allies, working towards a common goal," says Teevan. "ADP has established The Lead Center, a group with the single purpose of streamlining demand generation campaigns and creating a machine that vets, routes, and converts leads in collaboration with a very large sales team."

Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held May 6-7, 2014 in Manhattan at The Pershing Square Signature Center. Click here for more information or to register.

About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline

Media Contact: Caroline Ferns, G3 Communications, 508-277-6218,

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SOURCE Demand Gen Report