CHICAGO, Oct. 8, 2015 /PRNewswire/ -- Content Laboratory announced today the launch of ContentWeb and Content Coaching, two robust mobile tools designed to help communicators and communications teams be more productive and effective. ContentWeb is a cost-effective, cloud-based content sharing mobile web application that makes it easy to organize, centralize and access the content communications teams need to drive effective communications programs. Content Coaching uses mobile phones to provide a simple and convenient way for communicators to practice their delivery of important company messages and receive the feedback that will allow them to improve. For more information, please visit mycontentlaboratory.com.
Enormous resources are spent developing content for effective communications. Yet content is often distributed through decentralized content delivery tools that are costly productivity drains.
"Well prepared and practiced communicators represent the single most important asset of any successful communications program," said Marylou McNally, president of Content Laboratory, Inc. "ContentWeb and Content Coaching give communicators the advantage of modern mobile technology to access and practice the valuable content that drives effective communications and grows businesses."
CONTENTWEB
ContentWeb is a cloud-based communications resource center, allowing content to be organized in one centralized space. Centralization allows communicators, including those in multiple locations, to have easy access to organized content so they can focus on executing effective communications programs. ContentWeb was created by communications professionals and has unique features and benefits:
Ability to target content to different user groups
Powerful search capabilities
Complete version control
Rich text capabilities, including graphics, descriptions, tables or links in a content post
To-do functionality assigns action to users through email notifications
Access to all posted content from any mobile device
Communications programs require that people deliver messages and other content to their audiences. Communicators usually find this content through email, servers or collaboration sites. Each week, employees spend about 28% of their time on email and about 19% of their time searching for and gathering needed information to do their jobs.1 The average email user receives about 122 emails per day.2 Decentralized content delivery tools are costly productivity drains. By centralizing content in one organized location and freeing employees from wasted time spent looking for the content they need, companies can focus resources on executing effective communications programs.
CONTENT COACHING
Traditionally, message training is often conducted live in groups, or one on one, involving significant logistical hassles and costs. Today, 56% of all content is consumed on mobile, making it the practical platform to reach most employees, especially busy communicators.3 Content Coaching offers message training without the inconvenience, cost and other limitations of in-person meetings. A text on a mobile device allows a user of Content Coaching to initiate a call that simulates a real interview, customer exchange or other question and answer scenario. Content Coaching can manage multiple message training sessions for small teams, or thousands. Participants can do message training anytime, anywhere in a non-threatening environment that allows them to practice. Practicing messages at their convenience over a mobile phone is an effective approach, allowing users more than one chance at improving their message delivery.
For more information, please visit contentweb.com and contentcoaching.com.
ABOUT CONTENT LABORATORY
Content Laboratory is located in the Chicago area and develops unique products to help improve productivity, optimize investments in content and campaigns, and improve the effectiveness of communicators.
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