Content4Demand Sponsors SiriusDecisions Summit 2012

HASBROUCK HEIGHTS, N.J., May 18, 2012 /PRNewswire/ -- Content4Demand, a division of G3 Communications, is a Gold Sponsor of the SiriusDecisions Summit 2012, which will be held May 22-24 in Scottsdale, AZ.

(Photo: http://photos.prnewswire.com/prnh/20120518/NY09901-INFO)

SiriusDecisions' annual Summit is an invitation-only event where top sales and marketing leaders from Fortune 500 companies and major SMBs share strategies to drive growth.

The significant role content plays in supporting sales and marketing strategies emerged as a key topic at last year's SiriusDecisions Summit, with 76% of attendees at the 2011 Conference citing content as critical to their demand creation efforts; and 41% of attendees indicating lack of budget and resources. Attendees also indicated that the lack of a content strategy provided substantial hurdles to their efforts.

The impact of content is expected to be an important theme at this year's Summit, as well, with sessions including Anatomy of the Next-Gen B2B Campaign and Content: The Key to Inbound Success, and presentations answering such questions as:

• How has the rise of inbound marketing changed the way B2B organizations are creating and using content?
• How do leading B2B organizations use content to more accurately attract and engage key buyer roles in specific buying cycle stages?

Content: The Key to Inbound Success

"The SiriusDecisions Summit is a highly relevant event for Content4Demand," says Andrew Gaffney, President of G3 Communication. "We are now working with a number of SiriusDecisions clients and applying the principals of buyer stages into the content we are building for clients in verticals ranging from health care and financial services to high tech."

Content4Demand has created hundreds of pieces of content and campaigns over the past 18 months, ranging from white papers, E-books, Infographics and videos. The division of G3 Communications has been growing at a triple digit rate for the past three quarters.

As publishers of DemandGen Report, G3 Communications and its Content4Demand division is uniquely positioned to create content that is optimized for "top of the funnel" lead generation campaigns, as well as "middle of the funnel" lead nurturing initiatives.

About Content4Demand

With an expertise in publishing content across traditional and emerging channels, Content4Demand specializes develop digitally based content to drive leads and thought leadership.

About G3 Communications

G3 was founded in 2006 to provide customized content solutions for business-focused clients. The company's team of content experts provides unique experience in business publishing, public relations and e-learning and corporate positioning campaigns, with specific expertise in the customer loyalty, e-media, retail and technology sectors. G3 Communications publishes Retail TouchPoints, DemandGen Report and Channel Marketer Report.

CONTACT: CAROLINE FERNS
508-277-6218

SOURCE G3 Communications