NEW YORK, April 7, 2017 /PRNewswire/ -- Influencer Marketing is now a mainstream channel for advertisers. However, access to top influencers and their premium content is available only to select brands who can afford the investment. Now ContentExchange by Style Coalition allows brands to license existing editorial content from some of the biggest names on Instagram.
The licensing options include short and long term usage on the brand's social channels, website, digital advertising, print, in-store and more. Brands can access a curated gallery of beautiful editorial images in several lifestyle categories - women's and men's fashion, beauty, fitness, lifestyle, home décor, food and travel.
The ContentExchange platform, currently in beta, is launching with a group of hand selected influencers, who are known for their premium original content: Jessica Wang of NotJessFashion, Ian Michael Crumm, Jessica Harlow, Grace Atwood of The Stripe, Jessica Desjardins of Beautezine, Jennifer Pallian of Foodess and Jessica Comingore among others. The platform provides a new revenue channel for content creators and will expand access to additional contributors who meet the criteria.
The launch continues Style Coalition's innovative leadership in the space and cements its status as a pioneer of influencer marketing. Originally launched in 2008, today Style Coalition is a go to partner for luxury, beauty and fashion advertisers including Chanel, GUESS, Lincoln and many others. Its proprietary technology platform, Influencer Exchange, debuted in 2013 and was one of the first to provide influencer analytics and campaign management tools.
Yuli Ziv, Style Coalition's Founder and CEO believes the ContentExchange platform marks the evolution of influencer marketing: "Our clients asked us for a turnkey, affordable solution to work with influencers without compromising on the quality of content. Our influencers create large amounts of beautiful content for their social channels, so there is a chance the image a brand is looking for has been created already. The idea was a win-win for both brands and content creators, and was received with much enthusiasm by the influencers we work with. We look forward to testing it further in the larger marketplace and eventually fully automating it," said Ziv.
Brands can request access to ContentExchange at https://stylecoalition.com/contentexchange.
Content creators can apply at https://stylecoalition.com/influencer.
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SOURCE Style Coalition