Context Optional and Websense Announce Partnership; Enhancing Security for Brands on Facebook

Websense and Context Optional make it safer and more productive for brands to build and engage Facebook users

Mar 08, 2011, 08:05 ET from Context Optional

SAN FRANCISCO, March 8, 2011 /PRNewswire/ -- Context Optional, the leader in enterprise social marketing solutions, today announced a partnership with Websense, a global leader in unified content security, which will make Facebook a safer place for brands and their fans. Context Optional's flagship product, the Social Marketing Suite, is the most powerful enterprise software-as-a-service platform designed for brands to efficiently build, manage, and monitor their brand presence across the social web.  


With security becoming an increasingly prominent issue in the social sphere, Context Optional will offer Websense® TRITON™ Defensio™ as a premium solution within the Social Marketing Suite, to provide social media security for companies and brands against social engineered attacks. Socially engineered attacks are particularly insidious and can spread virally, as they prey on the trust that exists between brands, Likes and friends.  

The Social Marketing Suite already contains a powerful keyword filter which enables brands to identify and auto-delete spam. Integrated with Websense TRITON Defensio, the Social Marketing Suite now delivers the most advanced content screening, threat detection and auto-removal of sophisticated spam and malicious links on Facebook Brand Pages. By analyzing post content, links and user alias with TRITON Defensio, the Social Marketing Suite further protects brands and fans from malicious activity which can expose brands and their community of Likes on Facebook.

"By combining the power of Websense TRITON Defensio with the capabilities of Context Optional, brands can now take full advantage of the social Web," said Devin Redmond, vice president of business development, product management and marketing, Websense. "They're the clear leaders in helping global brands succeed in the social space, and Websense has been protecting companies from malicious Web content for more than a decade. Integrating Websense TRITON Defensio into the Social Marketing Suite provides brands a security tool to keep their reputations intact and their pages safe from harmful content."

"As leaders in enterprise solutions for enterprises, we understand that protecting our customers and their fans is critically important to their success in social," said Kevin Barenblat, CEO and co-founder, Context Optional. "Every brand page on Facebook is a potential target for socially engineered attacks—if malicious links are left unchecked, an organization's brand reputation is at risk. Our customers demand premium social media tools that get them results—Websense knows the Web, its dangers, and how to protect the enterprise better than anyone else."

TRITON Defensio automatically removes inappropriate content and protects fans and brand reputation alike.  Furthermore, by automating this task, marketing and security teams who previously had to remove each piece of comment spam by hand, and investigate every URL in a comment or post for security threats, can now spend time engaging fans and customers on the social Web.

Websense TRITON Defensio is a premium solution available to subscribers of the Social Marketing Suite.  To learn more contact us at

About Context Optional

Context Optional is the industry leader helping global brands, agencies and publishers engage with customers through the power of social networks. Context Optional provides software and service solutions to help enterprises and their affiliates build, monitor, manage, protect and measure their brand presence across the leading social networks including Facebook and Twitter. For more information, visit

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Carla Nico

Context Optional

415-738-7997 x 71

SOURCE Context Optional