NEW YORK, April 4, 2011 /PRNewswire/ -- NY-based Launchpad Advertising has been chosen as the Agency of Record by leading digital media services company CONTEXTWEB to develop an integrated marketing campaign across digital and traditional efforts.
Launching April 4th, the national effort introduces a new positioning for CONTEXTWEB that is brought to life through a new website experience (Contextweb.com) accompanied by a print ad/advertorial featured in AdAge. The efforts will extend in a wide variety of media following the initial launch. The campaign is designed to build awareness of the broad dimensions of CONTEXTWEB's capabilities beyond their industry-leading contextualization platform.
"Launchpad's deep strategic capabilities and Interaction model were perfectly aligned for our aggressive objectives," said Rose Ann Haran, Chief Marketing Officer at CONTEXTWEB. "Their commitment to senior-level involvement in our business has not only led to a strong communications strategy, but has played a significant role in helping us drive our corporate vision. Launchpad delivered great campaign ideas by combining real creative firepower with a roll-up the sleeves collaborative approach. The entire process was transparent and fun with everyone focused on the same desired outcome. Very refreshing in the ad industry."
"We feel fortunate to be working with a company who is both a pioneer and leader in the digital media space," said David Low, Principal at Launchpad. "CONTEXTWEB provides a tremendous opportunity for us to help define not just the company, but the future value of a rapidly evolving category itself. We look forward to help grow their business and to a strong partnership."
About Launchpad Advertising
Launchpad Advertising (www.lpnyc.com) was started around the core principle of Interaction. By playing the role of The Interaction Agency® clients get solutions that are far more effective, work to move customers through the entire sales process from brand-to-buy, and spend far less time and money than working with separate niche agencies or a large siloed agencies. Launchpad is based near Union Square in New York City. Current clients include CenturyLink, The Wall Street Journal, CONTEXTWEB, New Directions Behavioral Health, Logitech, Reuters, Dreman Value Management and The Power of Fruit®.
CONTEXTWEB http://www.contextweb.com, is a leading integrated digital media services company that delivers consistent, measurable online ad performance on hundreds of millions of real-time impressions every day. CONTEXTWEB layers online and offline audience data with highly relevant content to deliver unique audiences at scale. Its proprietary page-level contextual technology delivers brand-safe environments and ranks among the top 20 ad-supported properties, according to comScore. CONTEXTWEB counts among its clients Fortune 500 companies in pharmaceuticals, automotive and consumer goods, among others. Investors in CONTEXTWEB include leading venture capital firms Draper Fisher Jurvetson ("DFJ"), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. CONTEXTWEB is headquartered in New York with offices across the country and in the UK. For more information, please visit: contextweb.com; follow us on Twitter@contextweb.
SOURCE Launchpad Advertising