New Tool Brings Interactivity to Standard Pre-roll and Out-stream Video Assets; Now Available Through Videology and StackAdapt Platforms
TORONTO, May 3, 2017 /PRNewswire/ - Award-winning Contobox, by Crucial Interactive, is bolstering its in-stream and out-stream video offering with the launch of Contobox Video. The offering, which allows advertisers to add an interactive layer to their video creative, will be available to customers of TV and video advertising platform, Videology, and Toronto-based content distribution platform, StackAdapt.
Built with Contobox's vision of a more engaging user experience across the web, Contobox Video allows Advertisers to enhance their videos with high impact features such as video hotspots, 360° video, shoppable video and choose your own adventure-style narratives. Additionally, by adding interactive creative such as product galleries or wishlists, advertisers can better understand how users are engaging with their product and their message, allowing them to build actionable insights about their audience.
Advertisers can now dynamically alter creative for both the Contobox Display and Contobox Video formats. While Contobox's StoryTell feature lets advertisers use cross-device retargeting to deliver sequential advertising across both video and display in the same campaign.
"With digital ad spends now outpacing TV, it's time clients get access to the tools needed to truly take advantage of how consumers are spending their time," Petar Bozinovski, President, Crucial Interactive. "Contobox Video is offering clients unparalleled ways to engage their audiences with a high touch format that historically hasn't provided the necessary analytics to do so."
"In today's fragmented media world, it's essential that brands take every possible step to create a truly engaging user experience," said Bryan Segal, Managing Director, Videology Canada. "Using Contobox, advertisers can add an interactive layer to their video advertising, which promotes user engagement. Consumers benefit from a more relevant and engaging experience, and advertisers benefit from the ability to learn how consumers are interacting with their creative. We fully support Crucial Interactive's efforts in building out these innovative solutions for interactivity in video advertising."
"As a technology company focused on the distribution of brand messaging, we are limited in how much we can help our clients develop content. This partnership with Contobox addresses just that – being able to create engaging and interactive content tied into some of the largest distribution pipelines on the web," Vitaly Pecherskiy, Co-founder and COO.
Contobox is an award-winning rich media advertising platform designed for engagement - built to deliver consumer insights. Our innovative design delivers unprecedented engagement, time spent and brand lift, while helping brands gather actionable insights about their target audience.
Contobox Video layers your videos with interactive rich media that can run across any device as In-Stream (pre-roll) or Out-Stream formats. Scale your video assets for maximum brand awareness, and collect unique first-party insights from audiences across the web.
Crucial Interactive (Crucialinteractive.com) is a premium digital media and technology company, specializing in managed services, innovative advertising and audience engagement. Crucial Interactive exclusively represents premium publishers such as POPSUGAR, ESPN,
Crucial Interactive offers advertisers and agencies the opportunity to reach their audience in a programmatic environment via Crucial PX. Most of the sites are exclusive to Crucial PX - making this the only way to access them programmatically.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.
StackAdapt, is an omnichannel advertising platform that helps brands accelerate customer acquisition by reaching relevant audiences through native, display, and video advertising. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.
SOURCE Crucial Interactive