Launches New Store for Good Bite

Mar 07, 2011, 00:01 ET from

MARINA DEL REY, Calif., March 7, 2011 /PRNewswire/ -- and Good Bite ( have announced that will be building and managing a new online kitchenware store for the recipe video web site.  Through this partnership, will offer a seamlessly branded and tailored kitchenware and cookware assortment in an online store specifically for the Good Bite audience.  In addition, the store will feature exclusive products developed by and Good Bite.  The Good Bite store will feature the tools needed right alongside the recipes it features, and will enhance the overall experience of the site.

Tracy Randall, CEO of, had this to say: "We are excited to embark on this new partnership. We see Good Bite as having a rising presence in the online food space and believe an easily accessible and integrate shopping experience will be a welcome addition of convenience and content to its audience of everyday cooks."

"We are delighted to launch the store with," said Andreas Biebl, DECA's VP Marketing. "Providing a comprehensive shopping experience to the audience is an outstanding complement to the high-quality videos and recipes offered on the site. is the perfect partner to extend the brand into e-commerce."

About is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. currently operates several uniquely branded websites including: Food Network Store,  Rachael Ray Store, Paula Deen Store, Calphalon Store, Betty Crocker Store, Pillsbury Store, and Marley Coffee. offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. was founded in 1998 and is based in Marina Del Rey, CA.

About Good Bite

With a mission statement of, "Delicious made easy," Good Bite ( makes easy, time-saving and affordable cooking its goal. The recipe video web site has a rotating cast of 37 contributors drawn from America's leading food bloggers and famous faces from the food world.  Good Bite believes eating well should be accessible to cooks of all levels, and focuses on recipes that cut out fancy ingredients and unnecessary steps. Good bite is a one-stop destination for users to get inspired and engage with their favorite food bloggers all in one place.