COOLA Suncare Announces New Retail Partnership with ULTA Beauty

SAN DIEGO, March 20, 2014 /PRNewswire/ -- COOLA Suncare, the award-winning collection of eco-conscious sun care products announced today a new retail partnership with ULTA Beauty. As the largest beauty retailer, ULTA provides one-stop shopping for prestige, mass and salon products and services in the United States. Through the partnership with ULTA Beauty, COOLA will provide consumers nationwide with a range of organic sun care products that are strong enough to effectively protect the skin, yet delicate enough to also sooth, moisturize and nourish the skin.

"We are thrilled to be expanding our reach to consumers and our business with ULTA Beauty.  Similar to our philosophy at COOLA Suncare, ULTA Beauty is committed to bringing best-in-class products to consumers that solve a variety of beauty concerns across a range of price points. Their approach to consumer education dovetails nicely with our approach to ensuring that consumers understand the importance of protecting their skin from harmful UVA and UVB rays with the healthiest products possible," stated Chris Birchby, Founder and CEO of COOLA Suncare.

ULTA will introduce COOLA's impressive high-end collection of products to over 700 of their beauty doors across the United States and on ulta.com beginning Monday, March 17th, 2014. The products that will be available include the Liplux SPF30 original and Vanilla/Peppermint, Classic Face SPF 30 Cucumber and Unscented, Classic Body SPF 30 Plumeria, Mineral Face SPF 30 Matte Cucumber and Unscented Matte tint, Mineral Face SPF 20 Rose Essence, Mineral Sport SPF 35 Citrus Mimosa, their bestselling Sport Sprays in SPF 30 Unscented, Pina Colada and Citrus Mimosa and the new Environmental Repair Plus Radical Recovery After Sun Lotion

"Consciously choosing to develop a line of products using ingredients that are organic, sustainable and locally sourced, much like the foods we prefer to eat, COOLA offers sun protection for a range of skin types and lifestyles. The products are uniquely formulated for different parts of the body, from the sensitive nature of the FACE, to the versatile BODY and the demands of SPORT. We are confident that COOLA will be the ideal solution for ULTA consumers across the country," commented Mr. Birchby.

About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States.  ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, as well as salon hair care products.  ULTA Beauty also offers a full-service salon in all of its stores.  As of May 4, 2013, ULTA operates 576 retail stores across 46 states and also distributes its products through the Company's website: www.ulta.com.

About COOLA Suncare 
First introduced in 2007, COOLA® is a San Diego based luxury organic sunscreen company founded by eco-entrepreneur Chris Birchby.  COOLA sunscreens are up to 97% certified organic and made in the USA incorporating a Farm to Face® sourcing policy for local ingredients and vendors. Formulated with Plant Protection® and plant phyto-protectors, COOLA sunscreens contain up to 80% fewer actives then competitors.  Green, yet still luxurious, each of COOLA's high performance products protect and nourish the skin with vitamins and age-defying antioxidants while remaining free of parabens, paba, petroleum and phthalates. An advocate of both research and education, COOLA donates a portion of profits to The American Cancer Society, the Melanoma Research Alliance and SaveOurSeas.org. COOLA is available at the finest Resorts, Spas, and Special Boutiques as well as several premier e-tailer sites. For more information, please visit www.coolasuncare.com.

SOURCE COOLA Suncare