Cooladata Introduces Industry's First Analytics Solution for FinTech Through Seamless MetaTrader Integration
The Cooladata Dashboard Allows Online Broker Firms to Answer Deep Behavioral Questions with Trading Data for Optimal Trader Acquisition and Improved Retention
30 Mar, 2017, 09:00 ET
PORTLAND, Ore., March 30, 2017 /PRNewswire/ -- Cooladata, an enterprise-level business intelligence and behavioral analytics solution, today announced their integration with MetaTrader, the most popular electronic trading commonly used by online retail foreign exchange traders. With its out-of-the-box, integrated solution, Cooladata is now positioned to provide brokers with a unified view of their website marketing campaigns and advertising data. Brokers are now empowered to merge data with the trading activity streamed from the MetaTrader 4 platform.
The widely used MetaTrader platform offers a multi-functional trading platform for the Forex and Exchange markets and is used by millions of traders worldwide. The Cooladata FinTech solution provides valuable insights via its powerful reporting capabilities, which include real-time views into:
- Traders behavior across all online platforms
- Number of unique traders and trading behavior
- Daily profit & loss reports
- Highest ranking trade assets
- CRM data
- Most profitable assets
- Trader value by acquisition channel
The advanced analytics solution is currently implemented with many leading online brokers to provide business intelligence based on sophisticated behavioral insights.
"With Cooladata and the new MetaTrader integration, the ability to unify all trader activities and get any insight as to how market scenarios are impacting the company performance is finally here," said Mr. Daniel Kibel, CEO of CMTrading.
A full-stack analytics and user behavior solution built for online businesses, offering end-to-end capabilities for e-commerce and gaming content providers to publishers and now FinTech, Cooladata's solutions with ready-to-use dashboards are essential for any online company to grow their business. For more info, visit: http://www.cooladata.com/get-started-form/.
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