Coopersville Family Fare Unveils Remodel with a Grand Re-Opening Tailgate Throwdown Party

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Oct 20, 2025, 09:04 ET

Coopersville Family Fare hosts championship-worthy grand reopening event just in time for tailgate season

GRAND RAPIDS, Mich., Oct. 20, 2025 /PRNewswire/ -- Food solutions company SpartanNash^®, a member of the C&S Wholesale Grocer's (C&S) family of companies, recently celebrated the grand re-opening of its newly remodeled Family Fare in Coopersville, Mich. The Family Fare – located at 1181 W. Randall St. – is ready to take the field and serve as the neighborhood MVP for groceries and community connection with a refreshed layout, expanded offerings and a whole lot of hometown pride.

Food solutions company SpartanNash®, a member of the C&S Wholesale Grocer’s (C&S) family of companies, recently celebrated the grand re-opening of its newly remodeled Family Fare in Coopersville, Mich.

The Coopersville Family Fare delivers a vibrant, market-style shopping experience with exciting new features, including an expanded produce section at the front of the store, welcoming store guests with quality, freshness and a broad assortment of cut fruit and parfaits.

To celebrate the grand re-opening, families enjoyed a tailgate-themed celebration with food, games and treats served by the Our Family® food truck.

"We're thrilled to debut this updated Family Fare in conjunction with Coopersville High School's senior night," said Jay Mahabir, vice president, retail operations, SpartanNash. "The updated layout and new features are designed to make shopping smoother, faster and more enjoyable – and with personalized touches just for the Coopersville community. Shoppers will see a noticeable difference with Family Fare's quality, convenience and freshness."

The Coopersville Family Fare delivers a vibrant, market-style shopping experience with exciting new features, including:

An expanded produce section at the front of the store, welcoming store guests with quality, freshness and a broad assortment of cut fruit and parfaits
Enhanced deli offerings, including grab-and-go meals, Mexican-inspired meal solutions and fresh-prepared sandwiches and wraps
Fresh bread and donut offerings – all made in-store daily
Nostalgic candy bar with seasonal offerings, bringing sweet memories to life
Elevated selection of frozen foods, dairy and liquor
Great values throughout the store, including Our Family^®products and "Made in Michigan" sections to highlight local growers and producers
Updated self-checkout areas for faster, more convenient shopping
Family Fare Rewards with member-exclusive prices, personalized savings and digital coupons

Family Fare leveraged store-level category analytics and consulted with store team members and shoppers to help localize the assortment for Coopersville. As a result, the offering has been updated to lean into what the community is looking for, including a new assortment of Coopersville Broncos apparel, a more extensive yogurt selection in the dairy aisle, additional coffee and specialty beverage options, sushi prepared daily, and a seasonal destination to bring solutions together for each holiday.

To celebrate the grand re-opening, families enjoyed a tailgate-themed celebration with food, games and treats served by the Our Family^® food truck. Limited-edition Family Fare game-day swag added extra spirit to the cheering section at Coopersville High School's Senior Night football game.

"Coopersville is where we work – and it's where we live, shop and cheer together," said Family Fare Store Director Shane Mast. "This remodel is about giving back to the community that supports us every day. We're proud to create a space that feels like home and brings people together."

As part of the festivities, the store team presented a $5,000 donation to local nonprofit Coopersville Cares, reinforcing SpartanNash's ongoing support of those in need of housing, food and clothing.

Next up in West Michigan, SpartanNash will be unveiling its newly remodeled Family Fare in Byron Center as part of the company's strategy to enhance the shopper experience. The grand reopening will take place on Nov. 12.

About C&S Wholesale Grocers, LLC
C&S Wholesale Grocers, LLC is a leader in food solutions across the United States. Established in 1918, C&S had its start as a supplier to independent grocery stores. Today, the C&S family of companies — including Grocers Supply, Hansen Distribution Group, FreshKo Produce Services, The Davidson Specialty Food Group and SpartanNash^® — delivers innovative supply chain solutions, products and services to chain, independent and military customers from 60 distribution centers nationwide. C&S offers a comprehensive range of products for every aisle of the grocery store, from fresh produce to household goods, including within our private label portfolio. C&S operates more than 200 corporate-run grocery stores primarily under the banners: D&W^® Fresh Market, Grand Union, Family Fare^®, Martin's Super Markets and Piggly Wiggly^®. C&S is deeply committed to corporate citizenship, actively supporting various charitable causes that help enrich and feed our communities. For more detailed information, please visit our website at cswg.com.

Media:
Lauren La Bruno
Senior Vice President of Communications & Marketing
C&S Wholesale Grocers, LLC
[email protected]

Adrienne Chance
SVP and Chief Communications Officer
SpartanNash Company
[email protected]

SOURCE SpartanNash