COORS LIGHT BRINGS CHILL TO SLOTH-LIKE "CASE OF THE MONDAYS" IN 2025 BIG GAME AD

Yes, sloths. Sloths in offices. Sloths in grocery stores. Sloths everywhere.

CHICAGO, Feb. 3, 2025 /PRNewswire/ -- In the weeks leading up to the Big Game, Coors Light has gone all in on having a "Case of the Mondays." What started as a typo in national newspapers and billboards across North America has transformed into a dynamic campaign, including limited-time packaging, covetable merch, and now…sloths. 

Today, the world's most refreshing beer is revealing its 2025 Big Game ad, where Coors Light shows just how slow a "Case of the Mondays" really can be. In the spot, football fans experience the dreaded Monday after the national football season is over. But in this "Case of the Mondays," it just so happens each one of these fans is a sloth.

Everything goes wrong in the spot. The sloths sluggishly bag groceries. They crawl through their inboxes. They even participate in an epic, slow-speed chase. It's not until someone gets their hands on a pack of Mondays Light that they swap their sloth for some chill and mountain-cold refreshment.

Watch the long-form video of the spot here. 

"The day after the Big Game, it's easy to feel like a sloth—they perfectly capture that 'Case of the Mondays' feeling," says Marcelo Pascoa, Vice President of Marketing at Coors Light. "For weeks, we've been bringing this idea of 'Case of the Mondays' to life everywhere. Our ad is the culmination of all that hard work in an unexpected way."

Created by Mischief @No Fixed Address, a 30-second version of the sloth-filled spot will air during the first half of the Big Game on Sunday, February 9, 2025.

"Marketers always think they have to step up for the Big Game because it's the Big Game…but every piece of marketing should have the same care and creative input," said Kevin Mulroy, Partner & ECD at Mischief. "Coors Light and Mischief treated this no differently than anything we would do (with maybe 30 percent more toasting of Coors Light once we wrapped). It meant we could think outside of the game, and create something that gets people talking weeks before, and after, when they're enjoying their Case of the Mondays."

As part of the brand's Big Game campaign, Coors Light had its own "Case of the Mondays" earlier this month when it released a series of ads that mistakenly spelled "refreshment" as "refershment."

The brand then turned its "Case of the Mondays" mishap into a literal case of beer with Mondays Light, new limited-time packaging for Coors Light 12-packs, which is available at retailers nationwide. Through the limited-time packaging*, fans can enter for a chance to win a case on Coors Light*, right in time for the Monday after the Big Game.

Coors Light didn't stop there though. Chilling is a lifestyle, so Coors Light launched an exclusive Case of the Mondays merch collection, including cozy sweat sets, hats, tees and the Chill Face Roller, so you can bring mountain-cold refreshment to your face and chill out your worst "Case of the Mondays."

As of today, the collection has been expanded to include several sloth-themed items including a bucket hat, blanket, beverage wrap, neck pillow and t-shirts.

For more information on Mondays Light, merchandise, and sweepstakes details, visit CoorsLight.com/Mondays and @CoorsLight on Instagram.

* NO PURCHASE NECESSARY. Promotion starts on 2/9/25 after Coors Light ad airs on/about 7:30 PM ET and ends on 2/10/25 at 2:59 AM ET. Open only to legal residents of 50 U.S. (D.C.) who are 21 years or older. Click Here for Official Rules, including how to enter, free method of entry, odds, prize details, and restrictions. Void where prohibited. Case of the Mondays awarded as a $14 payment.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

MEDIA CONTACTS
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
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MOLSON COORS BEVERAGE COMPANY
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SOURCE Coors Light