Coppertone® and Rugby Star Ilona Maher Team Up to Launch Unbeatable Performance Campaign

Iconic Sunscreen Brand Names Maher as the Face of Its Best-Selling Sport Line

STAMFORD, Conn., March 3, 2025 /PRNewswire/ -- Coppertone, the iconic sunscreen brand and a go-to for sun-kissed generations, announces its new partnership with rugby star Ilona Maher as the face of its new Unbeatable Performance campaign. The collaboration marks a new era of elevated sun protection and skin care for the brand, while reinforcing the strength of Coppertone's powerhouse formula.

The campaign spotlights Coppertone Sport's 4-in-1 sun protection that helps your skin stand up to diverse conditions – including sun, sweat, heat, and water. Maher, a force to be reckoned with on and off the rugby field, perfectly embodies the versatility and standout performance of the Sport line. Whether she's dominating the game, captivating audiences as a social media influencer, or showcasing her dance skills, Ilona is unstoppable. And just like Ilona, Coppertone Sport provides trusted protection for those who demand a sunscreen that can keep up with them.

"I've been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign," said Maher. "Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me - whether I'm spending long hours training or just going to the beach with my sisters."

The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand's beloved girl-and-dog pose used on product packaging and in the brand's marketing. The campaign will also include social media and online video.

"Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means," says Tracy Feehan, Vice President Coppertone & Media Communications. "We're so excited to share, show, and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun."

The Coppertone Sport line is widely available nationwide at major retailers including Amazon, Walmart, and Target. For more information, visit the brand on Instagram and TikTok or at www.coppertone.com

About Coppertone
Since 1944, Coppertone has been an iconic suncare brand in the U.S. offering trusted sun protection that enables everyone to enjoy life's moments under the sun. Coppertone continues to prioritize innovations to ensure generations of Americans can safely seize the opportunities the sun creates. To this day, Coppertone is recognized by its iconic "Little Miss Coppertone" symbol and continues to find ways to leave its mark in the industry by celebrating strong and radiant women throughout its campaigns.

About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG the global skin care company which has stood for innovative skin care and pioneering skin research for over 140 years. The company, headquartered in Hamburg, Germany, employs more than 22,000 people worldwide. In the fiscal year 2024 Beiersdorf generated sales of €9.9 billion. Leading international brands such as NIVEA (the world's no. 1 skin care brand*), Eucerin, Aquaphor, Coppertone, La Prairie and Chantecaille are used and cherished by millions of people around the world every day. Guided by the purpose 'Care Beyond Skin', Beiersdorf pursues an ambitious sustainability agenda with the goal of reaching net zero by 2045.

Additional information can be found at www.beiersdorf.com.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2023

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SOURCE Coppertone